|
...ger Brands Can Compete against Brand Leaders’ which has been translated into eight languages, and sold over 60,000 copies worldwide.. Adam currently works with clients such as PepsiCo, Audi and London 2012 running workshops to develop and maximise their position as challenger brands in their marketplace.
His second book, published in 2004, was entitled ‘The Pirate Inside: Building a Challenger Brand Culture within Yourself and your Organisation’, and explored the personal qualities and behaviour required of a challenger individual within a large organisation. He is also a contributor to ‘Ideas that Spread’, published by Editora Jaboticaba in August 2010.
Adam currently divides his time between working closely with clients on challenger workshops and, having just published an updated edition of ‘Eating the Big Fish’, he is now researching a third book about ‘Opportunity’.
He is also a frequent speaker, addressing both business and marketing conferences around the world, as well as individual intra-company offsites, on the subject of brand strategy and challengers.
Testimonials
“Adam. Thank-you for the Food for Thought session last week. It really hit the mark and was very well received. I have had a fair bit of spontaneous feedback, mainly around how stimulating and inspirational your presentation was, but also that there was a lot of practical parts that really resonated and will help drive marketing and team performance. Thanks very much for the time and thought you put into the presentation, which was a great way to kick-off the Marketing Capability Development programme. ” - Tim Bailey, GBSD Marketing Strategy, AstraZeneca, Global Marketing
“I have worked with eatbigfish on two different projects, at two different companies. I find their insight and approach to be quite refreshing, extremely knowledgeable and a great way to infuse the organization with new ways of thinking…Mark Barden is fantastic. He is a collaborator, a leader, and can really see the big picture opportunities. He knows how to quickly take new information and distill it quickly in order to drive ideas and actions.” - Suzanne Ginestro, Head of Brand Marketing, Red Bull North America
“An hour with you guys is more valuable than months with others” - Andy Berndt, Managing Director, Google Creative Lab
|
|
- How Challengers Approach Innovation
- Leaning into the Downturn: how to get more bite for less buck
- The 12 Types of Challenger Brand
|