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...ing experience and MBA education from Dr. Peter Drucker to the company she founded, International Marketing Partners.
Following her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and boards of directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few. Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.
She is co-author of best-selling book Working with Americans (Prentice Hall), the first-ever business manual exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues. The book has received a great response from CNN, Sky News, Financial Times as well as several BBC television and radio programmes. Notably, Working with Americans was the first ‘business’ book to feature at the Hay-on-Wye literary festival. Allyson is also a contributing author in the latest edition of The FT Handbook of Management, Win New Business, as well as authoring Marketing in the USA (2nd edition, © 2009) for the British Government’s Department UK Trade & Investment.
Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by Seattle-based GMI (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world’s most recognised brands.
In addition to her recent 4-year slot on Sky News Business Report programme as the “Muse of Marketing,” Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes. Recent keynote conference appearances include Wilton Park, Economist Conferences, American Chamber of Commerce Denmark, Institute of Directors Conferences, The Law Society, The British Luxury Council, British American Chamber of Commerce, Inspired Leaders Network, Marketing Society and American Marketing Association on a variety of global marketing trends and developments.
She is a Programme Director at London Business School’s Centre for Management Development and was recently awarded the EFMD’s Excellence in Practice Award 2009 for her work there. Allyson is also a member of the European faculty of the Centre for Creative Leadership, Forum Corporation and Blessing White. She is a member of the Marketing Society,
Fellow of the Chartered Institute of Marketing, Fellow of the British American Project, an active member of the American Marketing Association, Institute of Directors, International Women’s Forum and serving on the Senior Advisory Boards of the Institute for Leadership Studies at Loyola Marymount University in Los Angeles and the New York-based Business for Diplomatic Action. She also serves as a judge of the US-based The Stevies® International Business Awards.
As well as being listed in Who’s Who in the World, Who’s Who in America and Who’s Who Among Women, Allyson has a regular column in Market Leader magazine and is an expert interviewed frequently in The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.
Allyson holds a Bachelor of Science degree in International Business from the Marshall School at the University of Southern California, as well as an MBA from Claremont Graduate University under the direct tutelage of Dr. Peter Drucker. Allyson has been based in London since 1988 and is a British and US citizen, originally from Los Angeles, California.
Topics
Americans and the Business Culture: Building Profitable Relationships
Creating High Performance Sales Organisations
Cost Effective Marketing for the Growing Business
The Marketing MBA for Lawyers
Prescriptions for Services Marketing Best Practice
Best Practice in Services Marketing
Better Business Planning
Brand Management Excellence
Bringing A Marketing Culture to The Organization
Bringing Your Business Strategy to Life
Building A Better Marketing Strategy
Building Effective Teams
Building New Business Ventures
Business Development Best Practice
Buying and Selling Private Companies
Cause Related Marketing
Improving Client Acquisition and Retention
Building Client Loyalty
Communication for Senior Executives
Communications Skills for Middle Managers
Competitive Marketing for Accountants and Solicitors
Corporate Diplomacy Masterclass
Cultural & Marketing Due Diligence
Customer Relationship Management
Customer-Managed Relationships
Coping with Ambiguity
Developing Commercial Alliances
Dynamic Approaches to Promoting and Funding Sport
e-Customers
Effective Marketing Strategies
E-Joint Ventures
e-marketing
Entrepreneurship Essentials
Essentials of Marketing Management
European Shoppertainment: Tips for Success
Experiential Branding: Five Steps to Brand Immersion
Film and TV Merchandising
Future 3G European Consumer
Giving Your Brands a Soul
Managing High-Performance Teams
How A Business Operates
How to Build A Better Marketing Plan
Winning New Business
Integrated Approaches to Customer Communications
Integrating Marketing & PR
Internal Consultancy Skills
Key Account Management
Leading the Marketing Agenda
Management Skills
Market Research
Marketing Communications
Marketing Due Diligence in International JV’s
Marketing Ethnic Foods
Marketing for the Creative Industries
Marketing Planning
Marketing Professional Services
Marketing Sales Development
Marketing Strategy
Marketing to the Over 50’s
Marketing Your Message
Negotiation Skills
Personalised/One-to-One Marketing
Pull & Push of Marketing
Smart Marketing for the Tourism & Hospitality Industries
Solution Selling
Strategic Business Management
Strategic Planning
Strategy As A Story
Succeeding with Strategic Alliances
Successfully Generating New Leads
Trans-Atlantic Working: US/EU
Understanding Joint Ventures
Value Propositions
Winning Business Plans
Winning Women in Business
Working with Americans
Working with the British
Working with the World
Your Markets And The Business Plan
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- Effective Marketing Strategies
- Managing High-Performance Teams
- Creating High Performance Sales Organisations
- Winning Women in Business
- e-marketing
- Brand Management Excellence
- Please see extended list in profile
- Customer Relationship Management
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