...ing Bass Brewers initially in Sales Management and then moved into Brands Marketing. His key roles included marketing Carling Black Label (Britain’s largest retail brand) and running Grolsch UK, an international joint venture.

Even with his penchant for ale there was only so much beer he could drink, so he left Bass to travel the world and learn some personal development theory. On returning Chris ran his own marketing consultancy projects and taught and practised Reiki, (a complimentary therapy).

Chris joined ?What If! in early 1998 where he’s worked in all areas of innovation but has spent most of his time unleashing the creative potential of companies all around the world. Much of Chris’s skill is in creating the energy and the confidence in creative champions who then drive the change agenda from within the business to create an innovative culture.

In August 2001 he founded ‘The Learning Team’ where he has focussed much of his attention around combining his creativity experience with that of coaching and has developed the concept of ‘Creative State’ TM.

In 2006 Chris bought all his years of experience and thinking and authored How to Have Kick-Ass Ideas (Harper Collins).

His clients include Coca Cola, Nike, HSBC and J and J. Initially his work focussed upon improving their Innovation Capability, but soon realised that by doing so he was increasing their corporate energy, re engaging their people and making flexible thinking a key part of the culture.

Chris is a superb motivational speaker inspires thousands of people around the globe on how to build innovation, energy and confidence and how to unleash their creative potential. He is passionate about embracing creativity in everyday life as well as within business. His special area of interest is the place where organisational creativity intersects with personal creative development.

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