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...rtising Age Power150. He has over 11 years experience in online community, social media, and related technologies.
Chris is President of New Marketing Labs, a new media marketing agency serving primarily Fortune 100 and 500 clients, and president of Human Business Works, an online
education and community company for small businesses and solo entrepreneurs.
Chris is also the cofounder of the PodCamp new media conference series, exploring the use of new media community tools to extend and build value.
Chris educates businesses and organizations on how social software aligns with their strategies.
His speaking style is vibrant, humor-laden, energetic, and personal. Chris customizes every presentation to address the audience at hand, and he adjusts during the presentation to match the level of comprehension as he goes along.
Chris covers these topics from the 10,000 feet level all the way down to the step-by-step, depending on audience and need. He has presented to book publishers, school administrations, technologists, marketers, government agencies, realtors, students, entrepreneurs, and many other groups.
Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in the Wall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some other places.
Topics
Technically, Chris can speak on whatever you’d like. He’s given you the following “serving suggestions” to jog your mind and get you thinking. Whatever you want, we can talk about it.
Adjusting Your Marketing Spend and Tactics for Social Media
You’re looking to understand how Twitter and Facebook and blogging and YouTube and all these other tools interweave with your marketing. Learn how to understand the differences between spending for the social web, and/or the human costs of all the time it takes to succeed with these new tools. We’ll lay out some simple strategies (or for private events inside corporations, you can give ME your strategic goals and we’ll overlay the social tools), and then talk more about spend, tactics, and the human cost of doing human business with the social web. This is not your typical “twitter is cool!” presentation. This is the details, the nuts, the bolts, and everything in between.
Rise of the Trust Agents
The Attention Wars are raging. It’s not just 500 channels. It’s 500 distractions. Your message is invisible in the fray, and you’ve fallen behind in the online aspects of business communication. Join Chris Brogan, president of New Marketing Labs, LLC, for an energetic and informative conversation about the business implications of a new breed of business communicator: the Trust Agent. Learn how to “be human at a distance.” Discover how your business can take advantage of the relationship-centric tools of the new Web. Understand how to make your first moves in this space. You’ve heard the hype: start learning the first moves that will help your business succeed. (based on Chris’s book with Julien Smith, Trust Agents.
Wiring a Human Business – How to Humans Aren’t Software, and How to Code
Chris Brogan uses the web (and its predecessors) differently than most people. Since 1984, he’s been using computers to connect to humans and build relationships. For the first many years, this was for personal interest. In later years, Chris has learned how the various tools of the web combined with a strong sense of community and customer-focus can transform business communications and other objectives into powerful new paradigms. But how does he see the web? What about mobile? How do all the various technologies he uses come to bear in his own business pursuits, and most importantly, what can that teach you about YOUR business?
Beyond Shiny and New: How a Business Implements Social Media
You’ve accepted that this makes sense. What comes next? Do you have a Facebook policy? Do you want everyone blogging, and if not, who should write the blog? How do you track social media efforts to lead generation, to awareness, to retention? How do you integrate listening tools into your duties? This presentation covers best practices in everything from profile creation to outreach to conversations and community relations.
Actions: Getting Started in Social Media
You’ve heard from everyone that you should get started. Where it all falls down is that no one tells you what comes next. Let’s explore some potential strategies, and talk through which tools work how. Driven from the strategy perspective, this is not a “twitter is cool” presentation. If we can’t make business sense of the whole landscape, there’s no point. This is a no-BS presentation to get the ball moving.
Lead Generation in a Social Media World
There are several ways to build leads using social media, including content marketing, listening with intent, and community management, not to mention more traditional digital marketing like email marketing and Facebook apps and the like. Learn what’s possible, what works, how to sustain it, and what to expect.
Enterprise Meets The Web- Evangelists vs. A Feasible Corporate IT Policy
Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.
And Many Many More
No, this isn’t a greatest hits album, but believe me, the topics we can come up with around the social media space are varied, and can be customized to meet your organization’s needs. If you see even the spark of something you were hoping to find here, contact me, and we can make it work for you.
Variations on the theme abound, but these are easy starter suggestions
Speaking Experience
Writer’s Digest, New Media Atlanta, GE Marketing Summit at GE HQ- Presenter, Blog Indiana, IAB Conecta (Mexico City), Las Vegas WordCamp, CES 2009 at Social Media Jungle, B2B Magazine Digital Summit, Enterprise 2.0 Conference, Marketing Profs B2B Summit, IBM Web 2.0 Summit, Thomson Innovation Summit, VON Conference and many many more.
Testimonials
Chris is a rockstar of sorts in social media circles and I felt that he would be a natural to speakChris at the Summit. I didn’t know what to expect, I didn’t know what kind of a speaker he was I just knew his content was great. To answer the question…he is a GREAT speaker. He was entertaining and kept the audience engaged and entertained through the entire keynote. What I like about Chris is that he keeps things in perspective regarding social media. Social media is about being social. It is about listening and being a “promiscuous connector.” Chris couldn’t have been nicer to deal with or more accommodating with his time. – Michael Bowers, chair of the Ohio Growth Summit.
Chris Brogan was an overwhelming success at our most recent event. Chris’ presentation style was authentic, engaging and entertaining. Most importantly, Chris proved to be an effective and informative speaker. We will definitely be asking Chris back. – Michael Geoghegan, CEO of Gigavox Media.
Chris Brogan, true to his reputation, is the authority when it comes to helping companies discover and implement social media into their business model. At the recent Thomson Innovation Summit, I had the opportunity to work closely with Chris in developing content and defining his role as the facilitator of what proved to be a fascinating discussion around enabling and monetizing professional social networks. Chris not only knew his stuff as a panelist, where he joined Daniel Palestrant of Sermo and Geoffrey Hyatt of Contact Networks as Guy Kawasaki grilled them about their business models, but also challenged the attendees to think differently about how to generate ROI in a strict corporate culture using social media and digital tools. His participation and prowess in the field undoubtedly added to the success of the event. – Ryan Paddock, Digital Scientists.
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