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...now has over 500,000 members and is the largest enthusiast club in the world.
As General Sales Manager in the early 1980s, he established new policies and programs, many of which are still in effect today. As Director of Licensing, Clyde created a new business that has received national recognition, enhances the brand to the general public as well as adding subtantial financial value to Harley-Davidson.
As Vice President of General Merchandise, he repositioned the rider accessory department and lead the MotorClothes team from $20 million in annual sales to over $100,000 million in a period of five years. In the role as Vice President of Business Development, Clyde played a key role in developing strategic direction for the company.
Clyde is a graduate of the University of Notre Dame. He served on the Board of Trustees for the American Motorcycle Association and the Motorcycle Safety Foundation. He also served as an active liaison between the Muscular Dystrophy Association and Harley-Davidson... a relationship that has generated over $31 million in donations since 1981.
Clyde retired from Harley-Davidson in early 2002 and is now active as a consultant and motivational speaker. He enjoys fulfilling his dreams by exploring the world on one of his six Harley-Davidson motorcycles, with his wife, Joan.
Clyde is a dynamic speaker with a powerful presentation, demonstrating genuine passion centered on a much admired brand and the experiences of motorcycling; its attributes of freedom, adventure and individuality appeal to people across a wide variety of demographic segments.
Programs:
The Harley Davidson Turnaround StoryBuilding A BrandCustomer BondingSatisfying Customer ExpectationsChanging The Image Of The Company Through The Business Process:Creating the vision and creating the missionDefining strategies Defining goals/objectives & Staying on trackCreating passion at all levels Testimonials
"Please inform Clyde Fessler that his presentation was nothing short of fabulous! Our 1500 attendees were touched by Clyde’s presentation as was evident by the number of folks that wanted to speak to him following his presentation." - Alan Burton, President, American Logistics Assn.
"Thank you for serving as the keynote speaker at the SAS Executime Conference “leveraging Business Analytics to Optimize Your Manufacturing Enterprise”. Your insightful comments established the foundation upon which the remainder of the conference was built. We look forward to working with you again." - David Baggett, SAS Americas
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- Business Excellence
- Corporate Culture
- Branding & Marketing
- Growth
- Customer Loyalty & Customer Service
- Change Management
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