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...ustry.
In 2007 she has created her own company as a Strategy and M&A adviser. She is member of several boards (Fendi, Reale Mutua, Insead Euro Asia Center, French Institute of Fashion, Business School Bocconi, …) and of several juries attributing prizes to fashion designers (Festival d’Hyères…) and management books (Prix Manpower, Prix de l’Expansion).
She is a honorary fellow of the London Business School and a well-known worldwide conference speaker on the subjects of Luxury branding, strategy, alignement of organizational development, brand growth, innovation and creative talent assessment. She is the author of several books and articles.
She was nominated by ELLE 2006 in the Top 50 Business Women in France. She was attributed the Marisa Bellisario Foundation Award as most influential businesswoman of a quoted company in 2002, and she was voted one of the 30 most influential businesswomen in Europe by the Wall Street Journal Europe in 2001.
Within the group LVMH, she has worked to create ties between the French and Italian luxury industries, notably by contributing to the agreement between professional couture associations. She also contributed to the expansion of LVMH in Italy (2500 employees) and further to the strategy leading to the purchase of Fendi, Rossi Moda, Pucci, etc). She admitted to the group LVMH several Italian leaders.
In July 2001 Dr Lanciaux was promoted Group Executive Vice President of Synergies with the mission of preparing the Group for the future by initiating and developing transversal projects that will create new value. She is also in charge of communication and CEO's development through the LVMH House in London where regular forums and programs are organized in partnership with the London Business School.
She is the author of two publications (Humanist & Scholastic Poetics - Bucknell University, 1981 and Reward Strategies - ESF Editions, Paris, 1990) and many other articles. She lectures at numerous international academic institutions and participates in conferences worldwide. She is a member of several renowned Boards.
She was nominated by ELLE 2006 in the Top 50 Business Women in France. She was attributed the Marisa Bellisario Foundation Award as most influential businesswoman of a quoted company in 2002, and she was voted one of the 30 most influential businesswomen in Europe by the Wall Street Journal Europe in 2001.
Dr Lanciaux speaks English, French and Italian.
Topics
Brand Strategy & Organisation: Revitalization processes, Trading Up, Organizational redesign
M&A: Target identification in Luxury and Accessible Luxury sector, Brand assessment and organizational Due Diligence
Management Assessment: Through coaching or interviews
Talent Search: Creative Talent, Boards, CEOs, Executives
Trading up is a value creation methodology developed by Dr Lanciaux allowing to upgrade products, organization and competencies, that leads to creation of new value and/or a higher positioning of the brand. It is based on a process that powerfully aligns the Brand DNA with its products, communication, retail, organization and, in particular, people competencies. It has been proven over and over that this is the secret for success of the most powerful luxury brands.
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- Management Assessment
- Creative Talent
- M&A
- Brand Strategy
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