|
... real-time marketing strategies as well as how to create the compelling information that people are eager to share.
Learn why marketing on the web is different. Rather than following the old rules of command-and-control, message-driven advertising and PR, speak directly to your customers and buyers with targeted messages that help them solve problems instead of bombarding them with advertising they’ll likely ignore.
In the Social Media Marketing Masterclass, learn a step-by-step framework for building an online marketing strategy and a tactical, actionable plan to reach your buyers directly.
The Social Media Marketing Masterclass is based on three of his most popular books:
1) The award-winning, BusinessWeek best-selling book, The New Rules of Marketing & PR published in 25 languages from Bulgarian to Vietnamese
2) World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
3) Real-Time Marketing and PR: How to Instantly Engage your Market, Connect with Customers, and Create Products that Grow Your Business Now
In the Social Media Marketing Masterclass, he will show you with many examples how to reach your audience directly.
Satisfied audiences include: Cisco, HP, Microsoft, Powdr Corporation, Ford Motor Company, Century 21, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Hanley Wood, Dow Jones, Business Marketing Association, National Investor Relations Institute, Milken Institute Global Conference, America Credit Union Conference, TS2, Giant Screen Theater Association, and many, many more...
Topics
NEW RULES OF MARKETING & PR
The web has profoundly changed the rules. Smart marketers now communicate with buyers through content-rich Web sites, blogs, YouTube videos, e-books, and other online media that buyers actually want to consume and are eager to share. Filled with dozens of case studies and real-world examples, this a practical discussion about the new reality of PR and marketing.
GROW YOUR BUSINESS NOW
Size and scale are no longer a decisive advantage. What counts today is speed and agility.. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Learn how to how to instantly engage your market, connect with customers in real-time, and create the products and services that grow business right now.
BUSINESS LESSONS FROM THE GRATEFUL DEAD
What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.
Rave reviews
"Ranked number 3 in overall satisfaction among 224 presenters at the Microsoft Worldwide Partner Conference 2010. Very impressive. Thank you for delivering a session that our partners felt was very valuable. I look forward to working with you next year." - Susan Sibert, Senior Partner Skills Development Manager, Microsoft
“David delivers! That’s why we’ve invited him back to speak to “ENGAGE!,” the Business Marketing Association’s 2010 national conference June 2-4 in Chicago. As one of 12 keynoters, David kicked off our 2009 “UNlearn” conference and mesmerized 450 business marketers from 27 states, earning the #1 speaker rating in our post-conference survey from among 55 keynoters and panelists in all, no small feat when you consider the many top marketers and authors who graced our podium.” - Gary Slack, BMA Chairman, Business Marketing Association
"The highest rated presenter at our Fortune Small Business magazine “Sales and Marketing Summit” – in front of hundreds of our nation’s top mid-market CEOs and executives - David cut through the jargon and provided a practical and example-filled presentation on how executives can actually utilize the Web 2.0 revolution to drive business to their companies." - Verne Harnish, CEO, Gazelles Inc., Fortune Conference Group
"David enthralled and inspired Australian audiences on his recent Social Media Masterclass tour. I have never seen an events with satisfaction scores uniformly so high. From corporate client groups, to rowdy social mediarati, small blogging groups to large classrooms, David has the gift of making complex stories concise and memorable, and delivers with energy, humour and insight. Forget about the ‘guru’ tag, David is a Social Media Marketing Rockstar! We counting the days till the next tour." - Jennifer Frahm, Managing Director, Australia Social Media Masterclass
"We've had the pleasure of working with David Meerman Scott on several occasions, and he never fails to deliver compelling insights. At our most recent gathering – a group of PR professionals from enterprises large and small – David was challenging and thought-provoking, but with a familiar humor that drew the audience in from the start. Ironically, the most revealing feedback came from one unfortunate attendee who had to leave early for another engagement. 'This is great stuff,' he said. As he slipped out the door, the pained look on his face said it all." - Matt Toll, Marketing Director, Dow Jones Enterprise Media Group
"The U.S. Air Force recently has gone through a transformation and David Meerman Scott has shown us how to 'lose control of our message' thus allowing all Airmen to be communicators for the Air Force. While employing this concept, we believe it's possible to have any Airman anywhere discuss Air Force missions around the globe in a secure manner. David Meerman Scott delivered a keynote presentation to more than 300 senior Air Force Public Affairs professionals at the Air Force's Professional Development Conference in March 2009 and since then, social media is catching on like wildfire. He's been a tremendous asset to learn from and he's willing to listen; his principles are sound and his advice is well received by leaders!" - Captain David Faggard, Air Force Public Affairs, The United States Air Force
"David Meerman Scott spoke at our CRM Acceleration Summit as the marketing luminary sharing buyer behaviors and smart marketing trends that are driving message penetration today. We also offered David’s highly acclaimed book to every attendee, which was well received as a continuance to David’s presentation. Our only mistake was to not make David our keynote speaker and give him more presentation time as our audience of sales and marketing executives claimed that he had the best presentation and offered the most valuable information. I would strongly recommend David as a keynote speaker at executive level events." - Tara Spalding, Vice President of Corporate Marketing, SugarCRM, Inc.
"I wanted to thank you for presenting at our event. Per the group’s feedback, everyone thought you did an incredible job! We also appreciate that you took the time to stay with us for the entirety of the event. We certainly hope to work with you again in the future." - Michelle C. Daubar, Director of Communications, General Catalyst Partners
"We originally hired David Meerman Scott to present at a breakout session of 75 senior Investor Relations Officers at the 2007 National Investor Relations Institute (NIRI) annual conference. Coincidently, his presentation was on the same day as the release of his new book The New Rules of Marketing & PR so working with David and the NIRI organization, we expanded David's presence into a formal book launch and signing. The energy was awesome, and his presentation, originally planned for 75 people, expanded to be a Standing Room Only performance to almost three times that amount! Engaging and thoughtful, yet full of advice our clients could use the next day - that's David." - Bradley H Smith, Director of Marketing and Communications, Shareholder.com / NASDAQ
|
|
- BUSINESS LESSONS FROM THE GRATEFUL DEAD
- NEW RULES OF MARKETING & PR
- GROW YOUR BUSINESS NOW
|