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Guy Kawasaki
Former chief evangelist of Apple

Guy Kawasaki is a bestselling business guru and Silicon Valley venture capitalist who made his name as technology evangelist for Apple

His passion and charisma played a vital role in turning the Apple Mac into a cult product. A serial entrepreneur, he has set up and sold on several software companies and is the author of 10 books.
  • Apple Fellow and chief evangelist for the Apple Mac.
  • Co-founder of online magazine stand Alltop.com
  • Writer, speaker and consultant.
  • Author of Enchantment: The Art of Changing Hearts, Minds, and Actions 2012
  • Topics covered include The Art of Enchantment, The Art of Social Media Marketing, The Art of Innovation, The Art of Entrepreneurship, The Art of Evangelism, The Art of Competition

Speaking Style: Guy Kawasaki is a hugely engaging speaker – with his ready smile and his love of breaking topics down into top 10s - he has “enchantment” down to a fine art.

Read Guy Kawasaki's Full Bio to find out more...

Topics Covered
  • The Art of Enchantment
  • The Art of Social Media Marketing
  • The Art of Innovation
  • The Art of Intrapreneurship and Entrepreneurship
  • The Art of Evangelism
  • The Art of Competition
Biography

Guy Kawasaki has many guises - entrepreneur, evangelist, venture capitalist and business guru. He was born in Honolulu, Hawaii in 1954 and took a job after college working in the jewelry business where he learned to sell – a skill he describes as vital to his entire career.

His big break came with the chance to work for Steve Jobs at Apple where his passionate evangelism for the Apple Mac took it to cult success. He returned in 1995 as an Apple Fellow to rejuvenate the Macintosh cult.

His bestselling books include The Art of the Start - a step-by-step approach to launching great products, -  Reality Check in which he cast an irreverent eye on dubious business trends and passing fads and Rules for Revolutionaries - his manifesto to create world-changing innovation. His latest book is Enchantment: The Art of Changing Hearts, Minds, and Actions in which he draws on his tenure at Apple to talk about how to create enchanting products.

He has started and sold on several software companies and set up Garage.com, now Garage Technology Ventures – which is an investment bank making direct investments in early-stage technology companies. He is also the co-founder of Alltop.com, an online magazine stand for popular topics on the web.

He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College and describes himself as husband, father, author, speaker, and hockey addict.

Praise for Enchantment

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential.
Sir Richard Branson, Founder Of The Virgin Group

Read this book to create a company as enchanting as Apple.

Steve Wozniak, Co-Founder Of Apple

Publications
  • How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
  • Selling the Dream: How to Promote Your Product, Company, or Ideas and Make a Difference Using Everyday Evangelism
  • The Macintosh Way: The Art of Guerrilla Management
  • Hindsights: The Wisdom and Breakthroughs of Remarkable People
  • Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services (2000)
  • The Art of the Start: The Time-tested, Battle-hardened Guide for Anyone Starting Anything (2008)
  • Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition (2011)
  • Enchantment: The Art of Changing Hearts, Minds, and Actions (2012)
Languages
  • English
 
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