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...he University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director at Leo Burnett Advertising.
He writes a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft, Netscape, AOL and GTE websites.
Jay has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, a videotape, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.
These are some of the clients Jay has served
America Online
Netscape
Microsoft
United Airlines
Adobe
Apple
Visa
Wells Fargo
E&J Gallo Winery
The Sharper Image
American Express
Peterbilt Motors
Hewlett-Packard
Robert Mondavi Winery
Honda
Club Med
Procter and Gamble
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- The benefits of fusion marketing
- Why online marketing means more than having
- Mastering Guerrilla Marketing: Getting
- Crafting messages using memes (simple symbol
- Strategies for creating a unique direct-resp
- How to get free media coverage
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