"Martin did a great job, very entertaining, provocative and flexible To our needs. The audience loved him. He really made us think.” - Robert A. Eckert, CEO & Chairman, Mattel Inc.

Martin Lindstrom started young. He won a competition and was declared the best LEGO builder in Denmark. It didn't stop there. He then set about developing a LEGOLAND in his parents' back garden. In his first year of opening, he had over 1,000 paying visitors.

Two senior LEGO executives visited his LEGOLAND, and offered him a trainee position. So at the age of 12, Martin Lindstrom began working in LEGO's Design Department. At the same time he developed a fascination with marketing, so he set up his own small marketing company, and helped his mother sell her beauty products. After selling his agency he went to the European Academy of Advertising, and was subsequently offered seven jobs at top agencies. After much deliberation he accepted a role at the global giant BBDO, and became an advertising executive. He then went on to form BBDO Interactive Europe; three years later he founded BBDO Interactive Asia, both of which grew to become the largest Internet solution company in their region.

By the age of 30, he was appointed global COO of British Telecom/Looksmart. working out of London and Sydney – his main role was to establish a global operation with offices across 18 countries.

These were startling beginnings for Martin Lindstrom who's still in his early thirties. According to the Chartered Institute of Marketing, Lindstrom is one of today's most respected branding gurus in the world. He sits on several boards globally including Yellow Pages in the United States, and his blue-chip client list includes Mars, Pepsi, American Express, Mercedes-Benz, Reuters, Visa, Pepsi, McDonald's, Kellogg's, Ericsson, Yellow Pages and Microsoft.

As well as sitting on the board of several companies globally, Lindstrom also advises world’s top brands on all aspects of brand building and brand optimization. These include McDonald’s Corporation, Heineken, the Walt Disney Company, Microsoft and Nokia.

Over the course of twenty years of hands-on marketing experience, Lindstrom has conceived a revolutionary set of principles that transform marketing strategies into positive business results. He rejects the old rules of the industry that conceptualized branding as an art form composed of vague commercials and awareness messages. Instead, his unique vision is scientific and process-based, all supported by global studies conducted by a team of more than 600 researchers. The CEOs of McDonald's, Mattel, LEGO and Disney have all endorsed Lindstrom’s work and vision making branding the driver of sales and profits, and consequently the centerpiece of business.

At his revolutionary lectures on 360-degree branding, Lindstrom has a reputation for earning "a guaranteed standing ovation", and this accompanies his popularity as a columnist. Lindstrom publishes his observations on branding in a weekly column, which reaches a global audience of more than one million people in thirty countries. Additionally his brand shows which, during 2005, were held in more than 50 cities across 29 countries. His last four books on branding written with industry icons such as Don Peppers, Martha Rogers, Patricia Seybold and Philip Kotler are sold worldwide and have been translated into more than twenty languages.

Lindstrom’s latest highly acclaimed book; BRAND sense, written in partnership with Philip Kotler is published on Simon & Schuster New York. Visit BRANDsense.com to learn more.

BRAND sense workshop

We’re exposed to some 2,000,000 TV commercials in the course of our life – in addition to the 400,000 new blogs appearing every day – and yes – the 50 billion internet pages we now can access in a split second. It’s a frenzied world indeed. But common a common feature to all these channels of information is that they mostly appeal to our sense of sight – in fact 83% of all the communication we receive every day appeals to our eyes only! This leaves us with 17% to our four other senses – does that at all make sense?

Did you know that 75% of all our emotions are generated by what we smell – not what we see or hear – a major contrast to today’s world of branding – and an even bigger opportunity for any marketer which has begun realizing that branding is much more than a pretty ad on TV or in the paper.

Martin Lindstrom’s BRAND sense workshops question everything you’ve done till date. How can we in the future leverage our senses in a new and innovative way – knowing from the BRAND sense study that the more senses we appeal to the stronger bonding is generated between the consumer and the brand? The workshop aims to create a hands-on-plan for the future of the client’s brand – from a sensory point of view – exploring new and innovative way to upgrade the client brand to tomorrow’s generation of brands.

Testimonials

“Lindstrom gave a thought provoking, original and witty presentation, which, gave the audience plenty of food for thought. He scored 10 / 10 for content and delivery …” - Michaela Pittam, Head of IIR United Kingdom

“Based on Lindstrom’s learning’s from extensive contact with young people and own experiences Martin Lindstrom really understands what drives demand and can translate this into recommendations that are very useful in marketing communication with young people. His presentation style is very lively and inspiring.” - Cindy Tervoort, Unilever Worldwide

“When someone qualified challenges the conventional thinking, it will result in a fresh perspective and give food for thought about the way children behave. Martin Lindstrom does this in his new book BRANDchild.” - KJELD KIRK KRISTIANSEN, Owner, The LEGO Company

"BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands." - ANDRE LACROIX, Chief Executive Officer & Chairman, Euro Disney

“CLICKS, BRICKS & BRANDS -Innovative and novel approach to 21stcentury writing –a virtual must read.” - GEORGE VRADENBURG, Senior Vice President III Time Warner

"Martin Lindstrom has a talent for big ideas. In BRAND sense, hebrings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management." - ALEX HUNGATE, Chief Marketing Officer Reuters Group

"Creative, insightful, compelling,...It will help you cut through the mass of commercial clutter and develop a powerful brand." - TORBEN BALLEGAARD SORENSEN, CEO Bang & OlufsenWorldwide

"BRAND sense is a wake-up call for all marketers who still believe that strong brand and demand communications only need appeal to what we see -and not what we hear, smell, taste and touch!“ - PETER WEEDFALD, Chief Marketing Officer of Samsung

Clients

American Express, Bertelsmann Group, Burger King, Heineken, Mattel, Mars, McDonalds, Microsoft, NEC, Nickelodeon, PepsiCo, Reuters, Ripley’s, The Coca-Cola Company, Unilever, Yellow Pages, Walt Disney Company and many more.

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