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Branding expert and marketing visionary
Martin Lindstrom is a Danish marketing expert whose life mission has been to bridge the gap between brands and the consumer. The author of 6 books on the subject he reveals the tricks of big branding, the psychological triggers that make us buy and the powerful role of the senses.
Hired by the CEOs of global Fortune 100 companies, he is one of the most respected branding gurus in the world
Author of 6 books on branding and consumer behaviour including bestsellers Brandwashed and Buyology.
Creator of the Brandsense agency which markets using all the senses.
Made Time Magazine’s list of World’s 100 most influential people 2009.
Champion of the consumer and “respectful” marketing
Topics covered include Marketing, Branding & Advertising, Marketing with smell, touch and sound, Future trends and Innovation
Martin Lindstrom is a passionate story teller who really connects people with his subject - offering a fascinating insight into the tactics of the marketing trade.
Read Martin's Full Bio to find out more...
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Martin Lindstrom is an
and one of the most respected
in the world, according to the
Chartered Institute of Marketing
. His life’s mission has been to bridge the gap between brands and the consumer.
as a boy he was asked onto the advisory board and given his own brick setting his path into the world of products and branding from an early age.
Today, despite the many
social media bridges
to the consumer, Martin feels the corporate world is only interacting with consumers on a superficial level and he has begun to advocate a more respectful form of
He has written numerous books on brands and consumer behaviour and his latest,
, is an exposé of the psychological tricks and traps that companies use to win our hard-earned money.
In his 2009 book,
" – a New York Times / Wall Street Journal bestseller and "pick of the year" by USA Today - he discusses the subconscious mind and how it plays a major role in deciding what the buyer will purchase.
In 2006 he launched the
Brand Sense agency
which put into practice his
ground breaking vision
multi sensory branding
which goes beyond the visual to involve all the senses. In his book of the same name he reveals that the particular smell of a new car is actually manufactured and that one airline has patented its own cabin scent.
Martin Lindstrom writes frequent articles for
TIME Magazine, Harvard Business Review
and a column for
. He has been on
NBC's Today show
and has appeared on ABC News, SKY, and the BBC. In 2011 he appeared in Morgan Spurlock’s movie documentary The Greatest Movie Ever Sold and has been on
America’s Next Top Model
He is the
Chairman of the Board of Buyology Inc
. Hired by
global Fortune 100 brands
as well as brands that might have lost their way- his unconventional consulting might involve a 48 hour boot camp or time in the field with consumers.
"If you buy products, you need to read this book. It's really that simple."
- Tom Rath, New York Times Bestselling author of StrengthFinder 2.0 and How Full is Your Bucket
"I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny."
Steven Levitt, bestselling author of Freakonomics
360 Degree Branding: How To Make It Pay Off
ROI Branding; Why Isn’t My Brand Working?
Branding 2010: What Can We Expect And What Will Shock Most of Us
B2Branding: The Most Cost Effective Way To Turn A Red-Line Into Black
Step 1-2-3 Branding: How To Build A Brand From Scratch
BRAND sense- a new approach ?
Contextual Branding: Saying The Right Thing At The Right Time To The Right Audience In A Cost Effective Way
Why Trade Marketing? (1994)
Brand Building on the Internet (1999)
Clicks, Bricks & Brands (2001)
BRANDchild Edition 1 (2002)
Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound with Philip Kotler (2005)
Buyology: How Everything We Believe About Why We Buy is Wrong (2009)
Brand Sense: Sensory Secrets Behind the Stuff We Buy (2010)
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (2012)
Karel van Wolferen
Konstantin von Eggert
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