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...d laterally spent a period as a managing consultant with one of the leading digital agencies in the UK.
Martin has worked with many consultants both on the client side, and having been a managing consultant himself, and during thus time it became clear to him that there was a requirement for a consultancy type practice to deliver ‘practical advice,’ and that this would be most effective if it were delivered by people who had actually done the job in the operational or strategic area they were advising on.
His business doesn’t have consultants, they have ‘practicologists.’ They have done the job. They have traded e-commerce sites, and have run multi channel businesses. So they don’t preach to you from a position of only having ever advised other businesses.
They won’t come into your business and advise you on how to improve your e-commerce performance or any other aspect of multi channel retailing unless they’ve done the job themselves. So they can very much talk from experience. And therefore the output and outcome of their work is more tangible, more relevant to the needs of your business, more realistic in terms of ease of implementation, more empathetic with the challenges you face internally when it comes to implementing change, and more measured in relation to what you can expect as a ROI.
Martin and his team have full end to end e-commerce experience including; Day-to-day site trading and channel optimisation, Platform/technology, range planning and merchandising, customer experience, content management, design/creative, marketing and analytics, payment processing and fraud management, customer service and contact centre, supply chain and fulfillment.
Every project Martin and his team deliver is ROI driven and their sound strategic insight and tactical awareness drives an improvement across all commercial metrics.
There are no other agencies or consultants in the market that bring their level of hands-on practical, rounded and in-depth experience of the distance selling channels of the web, direct mail, call centres, web kiosks, and mobile. And as such they are extremely well placed to help any business build the value of these channels.
Testimonials
Ashley Rogers, Divisional Manager Northern Europe, Enterprise Ireland
"I’ve engaged Martin on a number of occasions to present to, and run workshops for, our internal team who work with our clients in the retail sector, as well as to our client companies on e-commerce and the opportunities and challenges it presents. Martin covers everything from strategy and planning to day-to-day operations and imparts his wisdom on what best practice online retailing looks like. And on every occasion he has delivered highly engaging, entertaining and relevant sessions. I’ve worked with lots of different presenters over the years but what Martin does better than most is his ability to combine subject matter expertise, whilst transferring very relevant insight and knowledge about e-commerce but at the same time delivering highly motivational presentations which leaves the attendees really enthused as well as considerably more knowledgeable about the e-commerce space.”
Andrew Horton, Retail Director, Ben Sherman
"We engaged Martin Newman shortly after the launch of our e-commerce business, as sales were somewhat below our forecasts. Martin undertook a complete audit of our site, infrastructure and processes, identifying a number of quick wins and mid to long term improvements. As a result sales quickly started to exceed forecast and the extra revenue gave immediate payback on Martin’s fees. Personable and authoritative, he quickly won the trust and support of our e-commerce team, ensuring that all were working for the same goals and implementing best practice. I wouldn’t hesitate to use Martin’s consultancy service again.”
Zrinka Fadini, Head of Online sales, T-Mobile Croatia
“Martin worked for T-Mobile Croatia on an e-commerce project. He is a dedicated e-commerce professional who tackles business tasks and challenges in a straight forward way and with a great deal of personal energy, professionalism and attention to detail. I'd have no hesitancy in recommending him to any organisation needing some additional support for their e-commerce operation."
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