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... your team succeed
Michael Bergdahl is an international speaker, author and business coach. Bergdahl worked in Bentonville, Arkansas for Wal-Mart, as the Director of “People” for the headquarters office, where he worked directly with Sam Walton. It was Sam Walton who gave Bergdahl the nickname, “Bird Dawg”! Previous to Wal-Mart he worked for Pepsico’s Frito-Lay Division in the sales organization and headquarters staff assignments. He has experience as a turnaround specialist who participated in two successful business turnarounds.
Bergdahl has appeared on CNN, CNBC, CNN FN, CBS National Radio and Bloomberg TV. He is considered an authority on Wal-Mart. The giant retailer’s own Public Relations Department has referred Bergdahl to interviewers interested in gaining insights into the company. His articles have appeared in Retail Merchandiser, Investor’s Business Daily, Convenience Store News, National Retail Federation’s STORES Magazine, Progressive Grocer, Convenience Store Decisions Magazine, the Grocery Manufacturer Association’s FORUM Magazine, the National Community Pharmacists Association’s America’s Pharmacist Magazine, American Management Association’s MWorld Magazine, Leadership Excellence Magazine and the National Association of Convenience Stores Magazine.
He wrote a book about his experiences working for the World’s largest retailer entitled: What I Learned from Sam Walton: How to Compete and Thrive in a Wal-Mart World, which was published in the USA and Internationally by John Wiley in August 2004. His book has been translated into versions in Chinese, Thai and Korean. He wrote his book to help Wal-Mart’s domestic and international competitors develop proactive success strategies. Interestingly, his book is sold on both the Wal-Mart and Sam’s Club web sites.
He recently completed his second book entitled, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results, was published in June 2006. This book is being translated into Chinese, Korean and Indonesian.
Bergdahl is a motivational speaker, who is one part business, one part inspiration, one part storyteller and one part entertainer. He has spoken at association and business conferences domestically and internationally to retailers, non-retailers, manufacturers and suppliers who are interested in improving their ability to compete successfully in a Wal-Mart World!
What you can achieve:
Performance discrepancy is the difference between desired performance and actual performance. Bergdahl works with organizational leaders to identify specific key performance indicators important to their business that are falling short of expectations. Then he will help foster positive behavioural change in people to close the gap! He provides customized processes tailored to your organization:
Executive Coaching
Strategic Planning
Leadership
Management and Supervision
Sales and Customer Service
Time ManagementFollowing are synopses of five of Michael Bergdahl's most powerful and popular speeches:
Speech #1 - What I learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World
In this speech, using the acronym “ P.O.C.K.E.T.S.”, which stands for Price, Operations, Culture, Key Item Promotion, Expenses, Talent and Service, Bergdahl describes several effective strategies competitors can and have used to counteract the inevitable pressure created by “big box” retailers. Finding Your niche in the market or “POCKET” is the key to Your survival! The key is to avoid the temptation to compete on price. You’ve got to make the commitment to differentiate yourself by looking for “POCKETS”! You will learn some secrets other companies have used to compete, survive and thrive in a Wal-Mart World!
Speech #2 - The 10 Success Secrets of Sam Walton
Do you want to achieve greater levels of success in your personal and professional life? The answer of course is everyone does. In Bergdahl's forthcoming book called, The 10 Rules of Sam Walton: Success Secrets for Remarkable Results he shares the success secrets of the world's most successful entrepreneur. In this speech, he will discuss Sam Walton's self professed ten rules for success which Mr. Sam embraced as he grew Wal-Mart from a single site to a 5000 store global enterprise. Audience members will take away success strategies they can use in both their personal and professional life.
Here are Sam Walton's 10 Success Secrets:
Rule #1: COMMIT to achieving success and always be passionate
Rule #2: SHARE your success with those who have helped you
Rule #3: MOTIVATE yourself and others to achieve your dreams
Rule #4: COMMUNICATE with people and show you care
Rule #5: APPRECIATE and recognize people for their effort and results
Rule #6: CELEBRATE your own and other’s accomplishments
Rule #7: LISTEN to others and learn from their ideas
Rule #8: EXCEED the expectations of others by setting high standards
Rule #9: CONTROL your expenses and save your way to prosperity
Rule #10: SWIM UPSTREAM, be different, and challenge the status quo
Speech #3 - F.I.R.S.T – Secrets to Outperforming the Pack
From his experiences working for World Class “Best Practice” Companies like Pepsico’s Frito-Lay Division and Wal-Mart, Bergdahl shares with you some of the secrets of their success. As a turnaround team member at American Eagle Outfitters and Waste Management, learned what it takes to turn a failing company around. He shares the secrets of outperforming the pack in this speech using the acronym F.I.R.S.T. which stands for; Focus on the Customer, Inspirational Leadership, Results through People, Succession Planning/Bench-Building & Tactics for Driving the Business. Combining energy, storytelling and humor with his practical experience working with executives like Sam Walton, Bergdahl will entertain and provide practical and actionable business ideas to those in attendance.
Speech #4 - Building Bench – Attract/Retain & Upgrade
What is your standard for staffing talent in your organization? How do your people compare to those of your competitors? Are you selective in choosing very bright, high potential people for your business or do you settle for whoever walks through the door and applies? Are you getting your share of “A” Players? The selection and retention of quality employees is the foundation upon which every one of your other strategies is based. Staffing should be one of your most important competitive advantages. In this speech Bergdahl will challenge your staffing paradigms. He will share with you “World Class” Staffing strategies and tactics from his experiences working for PepsiCo’s Frito-Lay Division. He will review the methods of creating a “human inventory” or “bench strength” analysis for your organization to help you improve your ability to compete. In the competitive world we live and work in the companies with the best talent…WIN!
Speech #5 - Change/Challenge/Choice
Competition with manufacturers from countries like China is brutal. The manufacturing world as you’ve known it has changed and you and your team must be willing to Change also, if you intend to survive. The Challenge for manufacturers of products is what to do to re-level the playing field. In order to succeed you and your team must make the Choice do what’s necessary to reinvent your business, and the way people think, to remain successful.
Testimonials
“Michael's analysis of Wal-Mart's case is lucid and inspirational at the same time. It gave me and my top leadership a great example of how amazing and consistent results can be achieved also thru Focus and Simplicity.” - Andrea Ragnetti, CEO Philips Domestic Appliances and Personal Care
“He’s a sales and service guy who know how to motivate people to reach their full potential. Speaking from his hands on experience, he inspires people to give that extra effort that yields big results. If you haven’t heard him, you’ve got to hear him speak!” - Roger Dow, SVP Global & Field Sales, Marriott International
“By understanding exactly what I was looking for, you provided us with an extremely informative and entertaining presentation. Thank you for your expertise” - Marlo Alpern, BASF Corporation
“When was the last time a speaker held your attention for three hours?” - Jim Barr, Nationwide Insurance
“I would like to thank you for speaking at our SNAXPO 2005 Convention and Exposition. We are committed to providing timely and professional information to the snack food industry and your knowledgeable presentation delivered just the right message to our audience. Thank you again for your excellent presentation.” - James McCarthy, President & CEO, Snack Food Association
“Thank you very much for you contributions to the Axess Brand meeting. Your presentation was very enlightening. The top retailers in Turkey did certainly enjoy listening to the ‘Bird Dawg’ of Sam Walton Fame. We learned a lot from his experiences at Wal-Mart.”- Hakan Binbasgil, Executive Vice President Akbank/Axess, Istanbul, Turkey
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- Leadership & Executive Coaching
- Sales and Customer Service
- Management and Supervision
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