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...it" (embracing sustainability for smarter innovation and growth) is just out, following on from "Customer Genius" (transforming business from the "outside in"), and Business Genius (leadership and strategy in turbulent times). Later this year he launches "Creative Genius" (rethinking innovation from the "future back").
He is founder of the Genius Works, the accelerated innovation business, and was previously the transformational CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, partner of The Foundation, managing director of Brand Finance, managing consultant at PA Consulting Group, after his early years as a strategic marketer with British Airways.
He was recently described by Business Strategy Journal as “one of the best new business thinkers”.
Peter is an experienced and inspirational keynote speaker for your conference or internal event, thoughtful and provocative. He challenges and entertains, makes you think differently, but also has the tools and advice to prepare you for practical action.
Business Strategy Review recently described him as “one of the best new business thinkers”.
His case studies include companies sich as 3M, Air Asia, Pixar, Virgin Galactic, Diageo, Proctor & Gamble, Li & Fung, Google, Diesel, Crocs, Zopa
He speaks on a wide range of topics – from strategy and marketing, to customers, brands and innovation - which can be tailored to the specific issues and interests of your audience.
• Making Sense of Complex Markets
• Developing Strategies from the Outside in
• Embracing Ethics and Responsibility to do Better Business
• Communicating with Creativity and Consent
• The Making of a Marketing Genius
• E-business
• Entrepreneurship
Recent titles of keynotes have included
• The New Market Leaders: What do they do differently and better?
• Vision 2020: What is the future of your business?
• "Future back" innovation ... learning from Leonardo da Vinci
• People Planet Profit. Sustainability from problem to opportunity
• Creativity: Rethinking business with Pablo Picasso
• Fusion: rethinking business in a digital world
• Rethinking innovation in times of crisis
• Becoming a customer centric business
• 50 Innovations that changed our world
• The Complete CEO: 5 roles of business leaders
• 60 minutes to become a marketing genius
• The yin and yang of brands in changing markets
• Branding with Beckham, Marketing with Madonna
• Ubuntu : harnessing the power of all of us
Publiations
"People Planet Profit" by Peter Fisk (Kogan Page 2010)
"Creative Genius" by Peter Fisk (to be published by Wiley Capstone 2010)
"Customer Genius" by Peter Fisk (Wiley Capstone, 2009)
"Business Genius" by Peter Fisk (Wiley Capstone 2008)
"Marketing Genius" by Peter Fisk (Wiley Capstone 2007)
Recent engagements
The Coca Cola Company - Peter was inspirational. He combined deep insight into our changing world, with practical and innovative ideas for application.
Ericsson - I am now inspired to use my left and right brain more actively together. I loved learning about Einstein and Picasso, and how they would address today’s business challenges.
GSK - Peter provided a very inspiring and informative view of the challenge for GSK to achieve marketing excellence, and a great start to our new marketing community.
Accenture - The presentation was thoughtful and provocative. An excellent bringing together of our business challenges that left our people energised and inspired.
Holcim Serbia - Peter was brilliant at interacting with our audience. He exceeded our expectations.
GSK - Easy to work with, Peter tailored his talk to meet our requirements.
Management Centre Europe - Peter provided a fantastic start to the conference with his thought-provoking keynote, and continued to be an energetic chairman throughout the two day conference.
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