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In his highly animated presentations Sergio demonstrates why marketing has become top priority for business success and shows how to move more profitably in the global marketplace. He energises his audiences with his dynamic style and his unique vision of the global brand.

Sergio’s record as a master marketer includes tenures with Pepsico and Proctor and Gamble, but he is best known and internationally respected for his bold actions at Coca-Cola when he reconceptualized the company’s marketing strategy and boosted worldwide annual volume from 9 billion to 15 billion cases - the most explosive growth period in the company’s history.

He is also a best selling author, whose book “The End of Marketing As We Know It”, clearly lays out his ground rules for marketing success. His insights and examples of marketing principles in action demystify marketing and explain it as a science, rather than art.

Sergio is a native of Mexico and speaks fluently in English and Spanish. With a wealth of experience and astute insights into the world of marketing Sergio is a highly sought-after speaker for his expertise around the globe.

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