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Tong Schraa-Liu  
Tong Schraa-Liu
Expert in Cross-Cultural Leadership Competence
  • Global Leadership Development
  • China affairs: Sino-Western JV ventures
  • Global M&A integration, Strategic allian
  • .. and see profile
Drs. Tong Schraa-Liu, MBA is a passionate adventurer and worker on the path of evolutionary transformation on a personal, organizational, systemic and societal level. She has 15 years of experience in integrating cross-border Mergers & Acquisitions; synthesizing Eastern and Western legacies between China/India – Western alliances and partnerships; developing trans-cultural and transformational leadership; catalyzing organization and system transformation. She has worked successfully with a variety of organizations in private and public sectors as well as NGO’s and multilateral agencies in Europe, Asia, Africa, Latin America and North America.

The key driver of her work is to unleash individual and collective creative potential to fulfill the purpose of individuals, organizations and whole systems. Her work and practices are informed by both Asian ancient philosophical wisdom and Western modern business practices.

Her private sector client includes, among others, ArcelorMittal, Aker Group Finland, Bank of Beijing, Docomo NTT, Dow Chemicals, DSM, General Electric, General Motors, KPN Mobile, ING Group, Lafarge, Lenovo, The Linde Group, Nemak, Nike, Nokia, Phillips, PepsiCo, Price Waterhouse Coopers, Vopak.

Her non-for-profit client includes, among others, Chinese Government, European Commission, Ethiopian Government, International Criminal Court, Dutch Government, United Nations, UK National School of Government, and International Organization for Migration.

Tong taught at Duke Corporate Education/ London School of Economics, the UK National School of Government and United Nations Systems Staff College. She taught Executive MBA programs at University of Amsterdam, Rotterdam School of Management, Nyenrode University and also teaches at Centre for International Studies and Diplomacy of School of Oriental and African Studies (SOAS), London University.

Recent Publications

She is a contributor to the book “Responsible Leadership” – the first comprehensive study on global responsible leadership, published by Routledge in 2006.


Tong obtained a Law degree in Shanghai, China and worked in Canton until the early 90’s before moving to the Netherlands where she earned her second degree in Business Economics and an MBA.

For the last two decades, Tong has worked and travelled extensively in Asian, African, Middle Eastern, North America and European countries. She is active in the field of peace and development, and works on the above closely with the senior staff of the Global Security Institute, the World Summit of Nobel Peace Laureates and the World Academy of Art and Science.

Speaking Topics

Trans-cultural Leadership Effectiveness
China and India affairs, business and culture
Diversity and cross cultural collaboration
Authentic and Transformational Leadership
Business Growth and Systems Transformation
Emerging Markets: Culture and Business, Strategic Alliance
Cross-border Global M&A Integration & Global Strategic Alliances and Mergers & Acquisitions

Her audience describes her speaking and delivery style as …

"Engaging, authentic and inspirational, combining serious message with animation "
"Tong has a wonderful sense of humour, it is a joy to listen to her"
"Strong knowledge and rich business experience. Her full pallet is excellent "
"Fast, humorous and highly competent”
  • Global Leadership Development
  • China affairs: Sino-Western JV ventures
  • Global M&A integration, Strategic allian
  • .. and see profile
  • English
  • Chinese
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