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...oss merchandise sales annually, while simultaneously making Fortune magazine's annual "Best Companies to Work For" list.
Zappos was acquired by Amazon in November 2009 in a deal valued at $1.2 billion on the day of closing. As the CEO of Zappos.com, the online shoe sales company, he has achieved phenomenal company growth through revolutionary approaches to marketing, human resources and customer service.
Hsieh discusses this success in his new book, Delivering Happiness: A Path to Profit, Passion and Purpose. The book debuted at No. 1 on The New York Times Hardcover Advice bestseller list. For marketing, the company relies on return business and word of mouth, pouring the money that would pay for marketing and advertising into customer service instead. Extraordinary customer service drives success at Zappos: free, unlimited returns, surprise shipping upgrades, unlimited time on the phone, and more. But the number one priority is company culture. Get the culture right and success happens on its own.
He joined Zappos because it was the most exciting and promising company his venture capital firm, Venture Frogs, was investing in. Other Venture Frog investments include Ask Jeeves, MongoMusic, MyAble, and Tellme Networks.
Before cofounding Venture Frogs, he cofounded and grew LinkExchange from a side business located in his apartment to a cooperative advertising network that reached more than half of Internet-enabled households. Microsoft bought LinkExchange in 1998 for $265M.
Hsieh has a BA in computer science from Harvard University and was a software engineer at Oracle.
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- How to build a long-lasting enduring brand
- The importance of customer service and company culture
- Delivering happiness to customers and employees
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