One of the world’s most important strategy experts. Co-creator of Blue Ocean Strategy with Renee Mauborgne and advisor to governments and corporations around the world

• Business Management
• International Business Development
• Managing Multinationals
• Value Innovation
• Don't Compete with Rivals-Make Them Irrelevant
• Corporate Strategy

W.Chan Kim began his life in Korea before moving to the United States. Prior to joining INSEAD in France he was professor at the University of Michigan’s Ross School of Business. He is a highly influential figure - a fellow of the World Economic Forum, an advisor to the European Union and a country advisor to Malaysia.

Career
W. Chan Kim is Professor of Strategy and International Management at INSEAD and the Boston Consulting Group Bruce D. Henderson Chaired Professor of International Management as well as being co-director of INSEAD’s Blue Ocean Strategy Institute. The Institute – which now has several outposts around the world, is named after Chan’s most important business theory which he developed with Renee Mauborgne. It states that bloody head-to-head competition becomes irrelevant when you create the clear blue ocean of new market space using value innovation. Chan cites IKEA and Starbucks as examples of companies which have created new and superior value through innovative ideas and knowledge.

Blue Ocean Strategy began as an article in the Harvard Business Review and went on to become a huge bestseller when it became available as a book in 2005. It has since sold over two million copies and is being published in 42 languages.

W. Chan Kim co-founded the Blue Ocean Strategy Network (BOSN) to build on the concepts they created and to carry on their work with corporations, national governments, and nonprofits in the pursuit of creating blue oceans.

He has co-written numerous articles for the Harvard Business Review with Renee Mauborgne, several of which were deemed to be among the best classic articles ever published by that journal. Their articles have appeared in The Wall Street Journal, The Financial Times and The Asian Wall Street Journal to name but a few.

His work on strategy and managing the multinational can be found in all the leading Management and Strategy Journals.

Accolades

• Chan has come top ten in the Thinkers 50’s most influential business thinkers worldwide in 2007, 2009 and 2011.
• Winner of the Thinkers 50 Strategy Award for research on Blue Ocean Strategy 2011.
• Member of Leadership Hall of Fame - FastCompany magazine 2011
• In 2009 he and Renee Mauborgne were named "the number one gurus of the future" by the French business magazine L’Expansion.
• Winner of the Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008
• Eldridge Haynes Prize winner for the best original paper in the field of international business.
• Named as one of the world’s most influential authors on global strategy by The Journal of International Management.
• Blue Ocean Strategy - Wall Street Journal Bestseller, Business Week Bestseller, and National Bestseller (American)
• Frankfurt Book Fair – Winner of the Best Business Book of 2005 Prize
• Named No1 Strategy Book of 2005 by Strategy + Business
• Top Ten Business Book of 2005 by Amazon.com.
• W. Chan Kim is the winner of several European Case Clearing House awards including 'Best Case in Strategy' and 'Best Overall Case' across all disciplines.

Praise for Blue Ocean Strategy
Blue Ocean Strategy will have you wondering why companies need so much persuasion to stay out of shark-infested waters.
BusinessWeek, USA

Challenges everything you thought you knew about strategy.
Business Strategy Review

Don't compete in an existing market space; create a new one without any competition. Don't try to fight for demonstrated demand; build new demand. Kim and Mauborgne render competition irrelevant and provide tools any company can use to create its own blue ocean.
Advertising Age

• Charting Your Company’s Future (Harvard Business Review) (2002)
• Tipping Point Leadership (Harvard Business Review) (2003)
• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Harvard Business School Press) (2005)

• English