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Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020

Brian Solis social media prediction
Writer Ashley Zeckman’s piece poses the question: “Are marketers actually adapting their social media marketing approach at the rate that they should to be successful?” and then asks Digital Analyst Solis and 12 other social media marketing experts for their predictions for social media as we enter a new decade.

Solis urges markets to embrace The Truth of the Customer. “Social media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yet… The last thing we need is more marketing. What people need is a reassuring sense of reprieve, entertainment or genuine engagement. Customers need insights and direction. In 2020, and for years to follow, empathy becomes the killer app,” he says, cautioning, “Let customer truth guide your strategy from here on out. Be the truth of the customer.”

Read more of Brian’s prediction along with those of a dozen other marketing leaders here.


Fireside chat with Ramon Vullings

Fireside chat with Ramon Vullings

{!{wpv-post-title}!} | In this episodeSean Pillot de Chenecey interviews Ramon Vullings, author of ‘Not Invented Here’. A cross-industry...




The die is finally cast. The UK is out of the European Union. And now that the tragicomic feuilleton of Brexit is over, the time has come to reflect on the fact that, to some extent, what happened was always meant to happen. And the reason is cultural. If 47 years ago...

How World Bank Arbitrators Mugged Pakistan

How World Bank Arbitrators Mugged Pakistan

Thanks to the World Bank’s flawed and corrupt investment arbitration process, the rich are making a fortune at the expense of poor countries. The latest shakedown is a $5.9 billion award against Pakistan’s government in favor of two global mining companies for an illegal project that was never approved or carried out.



Scale The Future

Scale The Future

Terence Mauri is an Inc. Top 100 keynote speaker and best-selling author, click through to watch his ‘Scale the Future’ keynote address video.

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