With a range of our Speakers celebrating the anniversary of their successful publications in September, we take a moment to revisit both the motivational and inspirational…
Brandwashed – Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy
Author: Martin Lindstrom
Publication Date: 20 September 2011
Synopsis: Following the success of his best-selling book Buy-ology, Martin Lindstrom’s Brandwashed provides a unique insight into the world of brand marketing and the methods used by corporations to influence the consumer’s decision making processes. Brandwashed focuses on a wealth of areas such as the shocking tactics used by companies to affect our buying behaviour, the addiction to brands, as well as the latest techniques used to ensure even the youngest of consumers are effected by today’s marketing campaigns. With a foreword provided by Morgan Spurlock, fellow bestselling authors such as Steven Levitt and Tom Rath have provided rave reviews for this insightful and surprising book.
Navigate Your Career – 5 Steps to Success in the New World of Work
Publication Date: 27 September 2012
Authors: Graeme Codrington and Kerry Dawkins
Synopsis: A leading expert in the field of the future world of work, Graeme Codrington’s book provides those looking to develop a successful career path with a structure by which to navigate their journey for long term job satisfaction. With advice from Graeme and Kerry Dawkins, a career navigation expert, readers can overcome career dilemmas to take advantage of the opportunities offered in the world of work, and take steps to build a fulfilling career in their chosen field. In conjunction with this successful book, a website has also been developed http://navigatingyourcareer.com/ which offers a free career navigation toolkit as well as additional advice for those looking to focus on and improve their career.
My Heroes, Extraordinary Courage, Exceptional People
Author: Sir Ranulph Fiennes
Publication Date: 29 September 2011
Synopsis: A truly inspirational figure himself, Sir Ranulph Fiennes dedicates this book to those courageous and extraordinary individuals whose lives and actions have been a source of inspiration to him. Surprisingly, those included in the book are not necessarily well known to us, however from polar explorers to freedom fighters, their incredible life experiences have resulted in these remarkable individuals being recognised as exceptional characters, whose stories will inspire us all. The Times, Scotsman, Daily Mail and Evening Standard were all in agreement that My Heroes offers a compelling and fascinating read.
Beyond The Idea: How to Execute Innovation in Any Organisation
Authors: Vijay Govindarajan and Chris Trimble
Publication Date: 26 September 2013
Synopsis: Due to be published on the 26th, Beyond the Idea is the latest book from the bestselling authors of Reverse Innovation. Providing readers with expert advice on how to successfully manage innovation within organisations, Beyond the Idea also focuses on the key role innovation plays in terms of the future growth and success of an organisation, as well as essentially sustaining what already exists.