At a time when we’re all constantly checking the news for the latest update on Covid-19, there’s another problem which affects us all.
It links together how we pass on messages about our favourite (or most detested) politician, how we transmit information about brands and celebrities, and it’s directly connected to the virus.
That’s because we’re living in a media landscape where the truth is deliberately manipulated, trust has been catastrophically devalued and organised disinformation is a growth business.
So in this podcast, Sean Pillot de Chenecey discusses insights about ‘System 1 & 2 Thinking’ from his best-selling book ‘The Post-Truth Business‘ – which was a finalist in the 2019 ‘Business Book of the Year’ awards.
Understanding and utilising an awareness of ‘how we think’ is being highlighted as a crucial means of combating fake news and disinformation about the virus. Therefore, this podcast explains how the brain processes information, and why an issue most usually discussed in relation to advertising agencies, is being connected to the most crucial issue of our time.