"The Hidden Psychology of Online Persuasion"
In this episode of #TheSpeakerShow, Maria Franzoni interviews Nathalie Nahai. Nathalie is an international speaker, consultant and author of two books: the recently published Business Unusual, and business best-seller Webs of Influence: The Psychology of Online Persuasion.
Exploring the intersection between persuasive technology, ethics, and the psychology of online behaviour she teaches businesses how to ethically apply behavioural science principles to enhance their online presence, content marketing, product design and customer experience.
She hosts The Hive Podcast, Seeking the Self and several Guardian podcasts, and contributes to national publications, television and radio on the impact of technology in our lives.
In this fascinating episode, we discuss:
- The change in consumer behaviour
- Consumer Trends
- The shift in what's driving our purchasing decisions
- The integrity of organisations and brands