Today sees the launch of TED speaker, Dan Ariely's new book.
Payoff: The Hidden Logic That Shapes Our Motivations explores the diverse and complex nuances that drive us to behave one way, or another.
Ariely, a behavioural economist well-known for his TED talks (15 million views to date), demonstrates that motivation is a far more complex topic than many of us may have imagined. His goal is to get us all to understand the complexity and range of motivation so that we can "create environments in which individuals are both more motivated and feel more meaning and joy in their work".
Image Credit: +Acumen