We live in an era of digital Darwinism. As customer expectations evolve and move toward personalized experiences and beyond transactions, companies in every industry must focus digital transformation on not only digital, but also people, purpose, and relevance.

Digital transformation has become an absolute must-have to secure future growth, improve customer experience and loyalty as well as operational efficiency. Along with it, digital transformation also represents an opportunity to rewrite the rules of business.

I got to spend some time with Kofax and CMO Grant Johnson in Nashville recently at the company’s Inspire event for customers and employees. We  had the pleasure of sharing our vision for the future and what it takes to get there. After each of our respective presentations, we met up again, this time in a private room, to talk about the future of digital transformation, customer experience, and technology. Thankfully there were cameras and someone taking notes so we were able to capture and share our conversation. We hope it helps you.

About the Author

Brian Solis
Brian Solis is a marketing and digital transformation guru, specialising in using digital to work better with clients.