Nathalie Nahai: Biography highlights
Nathalie is an international speaker and author of the best-selling book Webs of Influence: The Psychology of Online Persuasion, whose work explores the intersection between persuasive technology, ethics, and the psychology of online behaviour.
Full biography of Nathalie Nahai
If you’re looking for a speaker who can reveal the hidden psychology behind evolving consumer behaviours, and deliver engaging, science-based insights that will help you build brand resilience, look no further. Having worked with clients such as Accenture, Unilever and Harvard Business Review, Nathalie Nahai is a leading voice in the field of behavioural science, consumer psychology and persuasive technology.
Author of the best-selling book, Webs of Influence: The Psychology of Online Persuasion, Nathalie’s keynotes have empowered countless businesses and organisations to deepen their knowledge of their target market, craft more resonant communications and design richer, more engaging customer experiences the world over. A member of the BIMA Human Insights Council, Nathalie also hosts ‘The Hive Podcast’ and contributes to national publications, television (BBC, Sky, CNN) and radio (BBC Radio 4) on the impact of technology in our lives.
Watch Nathalie in action
'Nathalie has a deep expertise and understanding of what motivates web users and how interactive design can enhance (rather than detract from) one’s online experience. She also has a delightful and engaging style that allows her to connect with large audiences and keep them arrested throughout her presentation… It’s a rare skill indeed.'
Social Media Week
'Nathalie’s insights into the influence of online behaviour and how that should inform a brand’s authenticity, originality, and overall marketing approach were incredible; immensely practical for all companies, from small business to enterprise.'
'Nathalie Nahai had a group of 500 of our sharpest, most plugged-in customers riveted as she delved into her fascinating research on why people share. You can tell when a person is a born performer, and Nathalie has that extra something that makes it impossible not to give her your undivided attention.'
'Nathalie’s presentation at the Fujitsu Executive Discussion Evening was absolutely on-brief. She took the time to understand our objectives and the topic, and to customise her content. Her delivery was impeccable and she came across as wholly credible yet eminently likeable.'
'Nathalie Nahai delivered one of the most buzzed-about keynote sessions in Spredfast Summit history. She managed to masterfully weave research on neuroscience and digital behaviour into the world of digital marketing, leaving our audience with relevant, actionable insights. Her content was as funny as it was fresh – making her equally as engaging as she is brilliant on stage.'
Nathalie's speaking topics
Brand resilience and the psychology behind evolving consumer needs
From eudaimonic consumption and autonomy, to values and virtue-signalling, this talk reveals the powerful behavioural shifts changing the face of consumer behaviours, and how brands and organisations can adapt to meet these needs.
The psychology behind resonant communication
With distrust and disinformation at an all time high, consumers are demanding more than ever from the brands they interact with. From leveraging homophily and mirroring techniques, to tapping into emotional contagion and social identity, this talk offers science-based insights and tools to help you cut through the noise.
How to design persuasive platforms
From eliciting initial engagement to creating habitual patterns of use, this talk shows you how to use psychological principles to design persuasive platforms that keep customers coming back for more.
Social media: influence and persuasion
From understanding the consumer dynamics driving social media use, to crafting more contagious content, this talk reveals how you can harness psychological principles to get more from your social spend.
Principles behind great user experiences
Whether you want to reduce cognitive friction, increase engagement or convert more customers, this talk explores some of the most powerful techniques you can use to craft richer, more persuasive user experiences.
Designing for psychological safety in virtual spaces
As we continue to rely on screen-based relating, the resilience of our businesses and organisations will increasingly depend on their ability to cultivate spaces in which people can voice their ideas and collaborate effectively. This talk explores the principles and practices you can use to design for psychological safety even when at a distance.