Ann Handley

ASAP: As Slow as Possible

Time: 20-45 minutes

Suited to: C-suite, business leaders, marketing and business strategists, decision-makers, entrepreneurs, change-makers, ass-kickers

In our always-on, speedy, tech-connected 21st century… why should your business think about marketing more slowly? Conventional wisdom holds that when you’re slow, you’re a slacker. When you slow down, you’re road kill.

But, just maybe, the opposite could also be true?

Come to this fun and entertaining session to hear Ann describe how slow is indeed the new fast.

How Marketing can embrace the clear opportunity of content and social media.

Suited to: Marketing strategists and practitioners, creatives, entrepreneurs

Content marketing and storytelling offer a vast opportunity for all businesses. Even yours.

But too many of us aren’t embracing the opportunity.

Our own marketing seems puny and underdeveloped, when it should be strong and buff.

So the question is: How do we inspire our teams to create more robust, effective marketing? Or, how do we up the quality of what we are producing? (And how do you define “quality,” anyway?)

In this fun, inspiring session, Ann will counsel you on how your organization can create marketing that’s engaging—because your audience demands it, and your organization deserves it

How to Level-Up Your Writing and Make It Ludicrously Spectacular

Time: 45-60 minutes

Tactics, tricks, takeaways for improving your marketing writing.

Suited to: Marketing practitioners, writers, journalists looking to move into content marketing, creatives

Most everyone hates writing.

But most everyone loves to have written.

Especially when we’ve produced something we can be proud of. (“Of which we can be proud” might be technically correct, but it sounds too stuffy, amirite?)

Come to this fun session to hear Ann’s key insights on a subject near and dear to her heart: how you can take your writing from second-rate to spectacular.