Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author.
Ann inspires and empowers organisations to create marketing that their customers will love, igniting real results for the brands involved. She writes and speakers about how brands can escape marketing mediocrity to achieve tangible results.
Ann is a Wall Street Journal bestselling author who speakers worldwide about how brands can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing.
A digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training and education company with more than 600,000 subscribers that she helped found, Ann is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.
Meanwhile, MarketingProfs trains marketers worldwide through its online and in-person education programs; the MarketingProfs B2B Marketing Forum is the premier global marketing event for business-to-business marketers.
A LinkedIn Influencer, Ann has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media.
She has contributed commentary and bylines to Entrepreneur magazine, IBM’s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal and was cited in Forbes as a top thought leader.
She lives in Boston, where she is Mum to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection.
Time: 45-60 minutes
Tactics, tricks, takeaways for improving your marketing writing.
Suited to: Marketing practitioners, writers, journalists looking to move into content marketing, creatives
Most everyone hates writing.
But most everyone loves to have written.
Especially when we’ve produced something we can be proud of. ("Of which we can be proud” might be technically correct, but it sounds too stuffy, amirite?)
Come to this fun session to hear Ann’s key insights on a subject near and dear to her heart: how you can take your writing from second-rate to spectacular.
Time: 20-45 minutes
Suited to: C-suite, business leaders, marketing and business strategists, decision-makers, entrepreneurs, change-makers, ass-kickers
In our always-on, speedy, tech-connected 21st century... why should your business think about marketing more slowly? Conventional wisdom holds that when you’re slow, you’re a slacker. When you slow down, you’re road kill.
But, just maybe, the opposite could also be true?
Come to this fun and entertaining session to hear Ann describe how slow is indeed the new fast.
Time: 45-60 minutes
How Marketing can embrace the clear opportunity of content and social media.
Suited to: Marketing strategists and practitioners, creatives, entrepreneurs
Content marketing and storytelling offer a vast opportunity for all businesses. Even yours.
But too many of us aren’t embracing the opportunity.
Our own marketing seems puny and underdeveloped, when it should be strong and buff.
So the question is: How do we inspire our teams to create more robust, effective marketing? Or, how do we up the quality of what we are producing? (And how do you define “quality,” anyway?)
In this fun, inspiring session, Ann will counsel you on how your organization can create marketing that’s engaging—because your audience demands it, and your organization deserves it.
Time: 45-60 minutes
A clear-eyed, fresh look at the state of marketing.
Suited to: C-suite, business leaders, marketing and business strategists, decision-makers, entrepreneurs
A new year is always a good time to reflect on the year that was: what worked and what didn’t. That’s especially true now. Because if 2017 taught us anything, it’s that we need to challenge our own biases and assumptions. And we need to separate the fake facts from the truth.
Now is the time to challenge what we think we know about our marketing, with an eye toward challenging ourselves to do better.
In this highly engaging talk (and politics-free, don’t worry!), Ann uncovers the three specific places where most companies are relying on fake news and hunches instead of data, research, and honest empathy.
She’ll challenge you to rethink your content and your marketing to make it truly drive business for your company.