In 2012, Bruce set up Cardiff Aviation a company which specialises in the heavy maintenance of Airbus and Boeing commercial aircraft and training pilots, the project is supported by the Welsh government. He is also involved in an airship venture to manufacture lighter than air hybrid transport aircraft.
After leaving Iron Maiden in 1993 to pursue a solo career, his passion for fencing and interest in becoming a commercial airline pilot, he then re-joined the band in 1999 and has gone on to release four albums. Despite this he hasn’t stopped flying Boeing 757s or getting involved in a variety of aviation businesses including developing a beer called “Trooper” named after one of the band’s best-known stage-show tracks.
As a speaker Bruce is charismatic and creative who engages audiences around the world by comparing the challenges faced in the world of rock music and commercial aviation with those encountered in the business world including teamwork, forward planning and the ability to learn from setbacks and move on successfully.
In 2017 he became the Vice-Chairman of Pouncer which is a company that uses specialist drones to aid famine relief around the world.