Cate Trotter

Cate Trotter

Founder and Head of Trends at Insider Trends, a leading London-based retail futures agency.

Helps large retailers innovate and create world-leading, profitable retail ecosystems.

Videos of Cate Trotter

The Future of Retail
Future of Business Growth

Speaker Profile

About Cate Trotter

As Head of Trends at Insider Trends, Cate has helped brands such as Chanel, Galeries Lafayette, Marks & Spencer, Metro Group, Samsung, House of Fraser, Lego and EE innovate and create world-leading retail ecosystems. Chief Executives, Managing Directors, General Managers and Presidents of global companies are often present for her talks. Cate’s experience of setting up two successful businesses in her twenties has led to her being named a Future 100 and Startup 100 entrepreneur.

From The Internet of Things and Wearables, to Interactive technologies and Virtual reality, Cate is always on top of the latest tech innovations and trends, both online and in the real world. As a keynote speaker, she teaches companies how to spot and use these in order to boost profits, differentiate their brand, and enhance team thinking for the long-term.

She specialises in navigating complicated subjects and boiling them down into a handful of powerful takeaways, always putting the audience’s interests before her own.

She has presented to brands such as Unilever, Chanel, Absolut Vodka, Marks and Spencer, Philips, B&Q, DeLonghi and Lego. Her audience of senior team members range from Chief Executives, Managing Directors, General Managers and Presidents of global companies.

Speaking style

Cate combines unique, powerful insights with solid data, presenting them in a nononsense way. She uses inspirational case studies to show how audiences can tap into these trends and get ahead. Cate’s presentations draw on her personal connections and interviews with retail innovators, as well as first-hand experience of the world’s best retail spaces.

Speaking Topics

Key Retail Trends

This retail trend presentation outlines the most important changes ahead for retailers and identifies the long- and short-term actions they can take to get ahead. Each trend is brought to life using inspirational case studies of the businesses leading the way. At each point, Cate highlights how the businesses in the audience can profit from these shifts, revealing insights worth thousands to retail businesses.

The Future of Technology in Retail

Discover the most innovative retail tech that can increase profits in two ways – by optimising internal operations and transforming customer experiences. Attendees will also learn a memorable framework to help them differentiate between game-changing and gimmicky technology. This will ensure that any future tech investment pays dividends.

The World in 2035

Do you know which important changes will affect our world between now and 2035? Cate Trotter will explain the most influential megatrends impacting society over the coming two decades. She’ll help you understand what these trends mean for your business, so they can push your business forward instead of under.

How to Thrive in An Exponential World

As the rate of change increases, radically different businesses are emerging – ones that can threaten established giants within a few months of launching. In this presentation, Cate Trotter helps established businesses understand the new mindsets, business models and technologies that underpin this super-fast growth. She will also outline how they can adapt, so they too can innovate in new ways and grow exponentially


“Thank you so much for your presentation yesterday. The whole team commented on how insightful it was. There was a great deal to take away!” - Miki Lentin, Head of Communications, British Library

"It stimulated lots of ideas about how we can create stronger connections with consumers in our store environment, and was a great launch activity for our new store design project." - Melissa Potter, Managing Director, Clarks International

“Very good presentation – one of the best in years. Thank you.” - Jamie Smalley, Managing Director, RunBreeze
“We loved Cate’s energy and confidence! The session had a good balance between being informative and fun. I’d recommend Insider Trends to businesses embarking on a digital journey, which often calls for business transformation and change from tradition.” - Imran Choudhary, Retail Commerce Lead, IBM
“Very interesting and presented very clearly – thanks for a great presentation.” - Carrie Webb, Creative Director, Paperspace Design
“It was so great to hear you speak. Your presentation was very thought provoking and inspiring. My colleague and I had a good follow-up conversation about it afterwards. I like the way you present, it’s very clear, there’s solid information, and you bring your personality in. We could have listened to you for much longer. Thank you!!” - Michael Krueger, Senior Design Manager, Bultmann Design Works, Bremen
“Being able to stay ahead of the game and identify future innovations has been incredibly valuable. With a relaxed style and presentations jam-packed with relevant and new facts, stats and ideas, we would highly recommend Insider Trends to any forward-thinking organisation.” - Clare Harris, Business Engagement Manager, The British Library

Books By Cate Trotter

We don't have any books to display for Cate Trotter.

Fee Details

Home Region

Cate Trotter travels from

Useful Links


To book Cate Trotter call +44 (0)1628 636600 or email

Please note:
1. Fee guidelines are for speaking engagements taking place in England
2. Regrettably, we cannot contact Cate Trotter on your behalf unless it is for a genuine speaking engagement.
3. We also will not supply contact details for Cate Trotter or any other speaker without their express consent.