Colleen Francis

Colleen Francis

Award-winning writer and consultant on how to achieve successful sales.

Colleen Francis is driven by a passion for sales and results. A successful sales leader for over 20 years, she understands the challenges of selling in today's crowded, confusing market and that business leaders can no longer rely on approaches to sales based on techniques from decades ago or even last year.

As a keynote speaker, she will inspire, educate and engage with her audience helping them to deliver results.

Videos of Colleen Francis

Colleen Francis speaker | Farm Bureau Financial Services | 2017
Colleen Francis speaker | Why Your Buyer Is Outperforming You and How You Can Catch Up and Pass Them | 2016
Colleen Francis speaker | The MDRT Experience: Instant Leverage, Power Profits | 2014

Speaker Profile

About Colleen Francis

Colleen works with business and sales leaders to synergise the sales DNA of the organisation to seize market opportunities. Some of her most successful projects have been to design a strategy to target a new market and she has worked with many teams to improve their productivity.

Her experience and results have attracted global brands including Merck, Abbott, Merrill Lynch, Royal Bank, Dow, Adecco, Trend Micro, NCR and Chevron.

As a speaker, she is known for her frank, no-nonsense style and approach to accelerating sales and reducing effort while increasing profits. Colleen's practical strategies deliver immediate and long-lasting results.


Colleen has been recognised year on year as the thought leader on the future of selling by leading global publications.

She has been recognised as a Certified Sales Professional (C.S.P.), is a past President of the Canadian Association of Professional Speakers and is a member of the Canadian Speaking Hall of Fame.

Collen and Engage Selling has also been called by Sales and Marketing Magazine as "one of the top 5 most effective sales training organisations in the market today!"

Speaking Topics

Creating a Nonstop Sales Boom: Putting an End to Boom and Bust Sales Cycles

How many times have you come off a great month or quarter, only to find that the pipeline is woefully empty and now everyone is struggling to keep up? Worst of all, that kind of development is considered by many to be the norm: simply accepting poor performance and the stresses of up and down results in the cost of doing business.

Why does this happen? Because of complacency, inconsistency and a far too narrow view of the role of sales. Sellers need to look at their job as more than just executing the linear process of converting opportunities to sales. To create consistent results today, you must embrace a 360-degree customer-engagement model.

In this action-packed keynote, Colleen tosses out the traditional opportunity-conversion mindset and replaces it with a winning plan to develop your sales radar. Including:

  • Why ubiquity is the best way to attract the best and brightest leads into your pipeline,
  • How qualifying the opportunity is your responsibility as well as that of the buyer,
  • That not all clients deserve the right to grow equally, and
  • How your best clients should be selling to your best leads.

Right on the Money: Your Best Opportunity for Success is Right in Front of You

Your current accounts are your most lucrative source of additional revenue. Working more with them is the easiest way to accelerate past your sales goals. They are your biggest asset and from where you are standing right now, you are right on this money.

 Sadly, these current accounts are most often a neglected profit centre. All too often, companies practice Account Complacency rather than Account Management. Turning their attention, their marketing and their resources to the exciting next new deal.

My research shows that the fastest growing companies understand precisely how to manage their best accounts by focusing on customer success to profitably retain and grow their current client base. Right on the Money is rich with client examples on how to leverage your best asset including cases that illustrate:

  • Why clients don't want partners, they want insiders,
  • How to identify your sales prevention department and ensure they don't get in the way of profits,
  • How to sell like an insider, and
  • How to develop an early-warning system to spot early defection risks and prevent them from happening

In Pursuit of More: Selling More in Today's New Economy

The rules have changed in today's buying culture. The customers are different. How they buy is different. And even economy in which you sell to them is different.

Buyers have embraced these changes quickly and dramatically. They want more.

But far too many sales teams remain stuck in the past. They still use outdated tactics, such as cold calling (which now has a less than 1% success rate), canned pitches that are irrelevant to the customer, and manipulative closing tricks that do nothing but stagnate sales results.

Have your selling models evolved to profit from this change? If they haven't, it's a mistake that's costing you money and customers every day.

The Pursuit of More takes you deep into the mind of today's customer. Price sensitive, yet strapped for time. Mobile powered and yet crave personal connection. They are overwhelmed by choice and dependent on trusted others for help with who they do business with.

Discover how you can:

  • Adopt a winning combination of frequency and market reach to improve your closing speed by 40% and your closing ratios by 30%,
  • Use your secret salesforce to influence your buyers before they even hear from you,
  • Nail down the fine line between persistence and stalking to give you an instant 80% increase in call-back ratios, and
  • Leverage today's best sellers—the hybrid "MarSellers"—for the benefit of selling more in less time in their territory.

The Magnetism of Value: Standout by Selling Value - Not Negotiating Price

In today's highly competitive marketplace, it's no longer negotiable whether you close a sale on your terms and with balanced profits. It's a requirement. Value—not price—must lead that conversation you're having with your customer.

But what if your customers don't appreciate value? What if they are only focused on buying at the lowest price? Those are beliefs: not facts.

In this keynote, Colleen unlocks the myth that clients are not interested in value by reminding sellers that the only value that matters in the value that matters to the client. It's up to sellers to discover, communicate and position what the customers value uniquely for maximum profit.

Anyone can convert their sales pitch into customer value, using Colleen's model. But come prepared to hear and be persuaded by provocative, unorthodox ideas that are proven to work in today's new economy, including:

  • How to close 80% of negotiations without dropping your price,
  • Using a buying map to create urgency and improve margins, and
  • Learn why the buyer can't say "no need" if you've done your job.

The New Performance Culture: The End of Accepting Failure as the Norm

The new performance culture leaves no one behind. Teams must comprise members who are top performers—no one is coasting or being artificially supported. I call this 100% by 100%.

In this new culture, measures are constant, feedback is immediate, and customers are involved in the process.

The leader's role is to create, nurture, and leverage the success of these teams. The bar is constantly raised. The best managers succeed only when their top people are outperforming what they once achieved as team members themselves.

The new performance culture is about dominance, not keeping up.

In this dynamic keynote, Colleen will show you how the best leaders accelerate performance by:

  • Adopting a 100% at 100% culture as the new performance standard,
  • Involving your customers to exceed their metric of success,
  • Implementing a learn by doing development model, and
  • Leveraging your best to mentor the rest.


"We've sold the largest amount of contracts in our network. That's a result of the significant contributions made by Engage." - Paul Rogers, Director, Wilhelmsen Ships Service

"We started working with Engage Selling. Our sales grew steadily and never stopped." - Donald LeBlanc, President, The Placement Office

"I am 269% above my numbers from last year thanks to the concepts, actions plans and motivation." - Jennifer Krueger, Director, Global Corporate Challenge

"Thanks to the process we built with Colleen’s insight, I have a system now that confidently delivers an 80% closing rate on new contracts." - Scott Kinnser, VP of Sales, Kinnser Software

"Thank you so much for the inspirational session. I have 4 new clients in just a week's time! Hip Hip Hooray!" - Nancy Daniels, HelmsBriscoe

"By the end of my first year working directly with Colleen, I exceeded my sales target by 161 percent. It was no fluke." - José Cross, Director of Sales, Ericsson

Books By Colleen Francis

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