Costas Markides

Professor of Strategic and International Management at the London Business School.

Author of Fast Second which outlines why innovators in radically new markets rarely capitalise on their success. He advocates radical change when a business is on top not on the way down and he wants to see a return to underlying values in business and the use of management techniques applied to social problems.

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About Costas Markides

Costas Markides is Professor of Strategy and Entrepreneurship at the London Business School (LBS) where he holds the Robert P. Bauman Chair of Strategic Leadership. He is also the Faculty Director for Executive Education at LBS.

He is considered one of the world’s leading experts in the areas of business strategy and strategic innovation and has appeared several times on the Thinkers50 list of the world’s top management gurus. 

Professor Markides is the author or co-author of several best-selling business books including All the Right Moves, Fast Second and Game-Changing Strategies.

Career experience 

A graduate of Harvard Business School and Boston University, Costas Markides worked as an Associate with the Cyprus Development Bank and as a Research Associate at Harvard Business School before joining London Business School in 1990. He has taught on a wide range of in-company programmes and serves on the Editorial Board of several academic journals. He is also on the Board of Directors of the Strategic Management Society (SMS) and on the Academic Board of the Cyprus International Institute of Management (CIIM).

Costa has worked with many corporate brands during his career including Boeing, Unilever, Honeywell, LVMH, Nestle and Sara Lee.

Publications, consultancy and other activities

Costas Markides has written about a broad range of business issues including strategic innovation, corporate restructuring, business model innovation and international acquisitions. His publications have appeared in numerous academic journals as well as leading managerial journals such as the Harvard Business Review and the Sloan Management Review. 

Costas is also a member of the Editorial Boards of the Strategic Management Journal, Academy of Management Journal, Academy of Management Perspectives, Journal of Strategy and Management and Sloan Management Review. He is a member of the Academy of Management and the Strategic Management Society and participated at the World Economic Forum in Davos, Switzerland during 1999-2003 and 2012-2013. 

The books written by Costas Markides include: Game-Changing strategies: How to Create New Market Space in Established Industries by Breaking the Rules; Diversification, Refocusing and Economic Performance, and All the Right Moves: A Guide to Crafting Breakthrough Strategy. He has also co-authored several other books including Strategic Thinking for the Next Economy and Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, which was shortlisted for the Financial Times/Goldman Sachs Management Book of the Year award in 2005.

Costas Markides’ current research interests focus on corporate entrepreneurship, the management of business model innovation and the use of creativity to achieve strategic breakthroughs.

Speaking Topics

  • Restructuring
  • Corporate entrepreneurship
  • The Use of Innovation and Creativity
  • The Management of Diversified Firms
  • Refocusing and International Acquisitions
  • International Competitiveness


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