Unorthodox, odd and even shocking are all adjectives that have been used to describe this stunningly fresh speaker. Dan Ariely is on a mission to stop you making bad business decisions and financial mistakes and he does this by unravelling the way we are tricked by our own irrational minds. Dan uses his knowledge of both behavior and economics to move towards running smarter businesses and living better lives.
An Israeli American, Dan first came face to face with irrationality while recovering in hospital from severe burns sustained in an explosion. On leaving hospital he began a research project which would help him understand how to deliver painful and unavoidable treatments to patients in a better way.
His bestselling books which include Predictably Irrational and The Upside of Irrationality, present his research findings in a non academic way which makes it easier for more people to benefit from the lessons of this type of research.But Dan is none the less a serious academic - Professor of psychology and behavioral economics at Duke University he is also a visiting professor in MIT's Program in Media Arts and Sciences. A founding member of the Center for Advanced Hindsight, the lab researches subjects like the psychology of money, decision making by physicians and patients, cheating, and social justice. He is also a hugely popular Ted speaker with over 4 million hits for his online talks. He produces a weekly podcast, Arming the Donkeys, featuring chats with researchers in the social and natural sciences.
In 2008, along with his co-authors, Rebecca Waber, Ziv Carmon and Baba Shiv, Dan was awarded an Ig Nobel Prize in medicine for their research demonstrating that "high-priced fake medicine is more effective than low-priced fake medicine."If we can understand what leads us to make bad decisions he argues we can move towards an economics that actually explains our behavior that is what Dan Ariely is all about.
According to Dan Ariely we're being tricked. Tricked every day by the eyes and by the mind. Through his understanding of how decisions are made Dan can help you avoid those cognitive illusions and stop you making business mistakes.
Dan is a hugely popular speaker holding his audience in thrall as he strips away the illusion that we are in control and making rational decisions to reveal how often we are led by others towards decisions which are not good for us. From the economic to the highly personal Dan's work covers every aspect of our lives from the psychology of parking choices to decisions about our health.
Dan Ariely is dynamic, engaging and tremendously funny - drawing us into a world of crazy decisions - holding out hope for a more rational life.
"If you want to know why you always buy a bigger television than you intended, or why you think it's perfectly fine to spend a few dollars on a cup of coffee at Starbucks, or why people feel better after taking a 50-cent aspirin but continue to complain of a throbbing skull when they're told the pill they took just cost one penny, Ariely has the answer." - Daniel Gross, Newsweek
"Predictably Irrational is wildly original. It shows whymuch more often than we usually care to admithumans make foolish, and sometimes disastrous, mistakes. Ariely not only gives us a great read; he also makes us much wiser." - George Akerlof, Nobel Laureate in Economics 2001 and Professor of Economics University of California
"A delightfully brilliant guide to our irrationality and how to overcome it in the marketplace and everyplace." - Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin