David Meerman Scott

One of the world's leading marketing and sales strategists.


David Meerman Scott speaks on real-time marketing and PR strategy, agile selling, spreading ideas, generating attention, growing business, new communication strategies, entrepreneurism and social media.

Videos of David Meerman Scott


The convergence of sales and marketing
Real-Time Sales and Marketing
Sales Speaker David Meerman Scott

Speaker Profile


About David Meerman Scott


As an experienced and well regarded motivational speaker, David Meerman Scott can educate and entertain audiences of any size.

Early Potential

Born on the 25th of March 1961, David Meerman Scott was an academically capable child. He attended Kenyon College in Gambier, Ohio, graduating with a bachelors degree in economics in 1983.

Early Career

After graduating, David progressed onto a career in Wall Street, working with bond trading. He then spent almost twenty years working in the news and information sector, living in Tokyo between 1987 and 1993 before moving to Hong Kong for two years. During this time he was working for Knight-Ridder as marketing director for Asia.

David moved back to the USA in 1995, finding a home in Boston and a job working for Desktop Data, a news company which wad to grow in success to become NewsEdge Corporation. Davids success within NewsEdge saw him become vice president of marketing for the company. When NewsEdge was sold in 2002, David did not remain with them and decided to move on in his career and start his own business.

Speaker

To share his knowledge, David began speaking professionally to businesses. He has carefully created a speaking style and format to enable him to make subjects which can seem dull if discussed in depth seem exciting and inspiring. He often uses personal experience stories (both humorous and serious) in order to demonstrate ideas in action. The subjects which he concentrates on are modern marketing and PR techniques, the use of online content and leadership. His years of experience in these fields have thought him that traditional marketing methods are no longer as effective and that businesses need to be able to adapt and update their marketing strategies in order to remain successful, or to achieve success.

His perspectives on these subjects have also been the focus on many of his books, some of which have been translated into over 25 languages. Another marker of his popularity is the fact that he has spoken to audiences all over the world and the fact that satisfied businesses include Microsoft, Nestle Purina,Ford Motor Company, Google, the International Health Forum and the U.S Air Force and Marine Corps, among many others.

As well as speaking regularly for companies all over the globe, David works as an advisor or board member for a number of businesses including Newstex, VisibleGains, HubSpot, Nashaquisset and the UC Santa Cruz.

Speaking Topics


The New Rules of Marketing & PR

Want to generate attention in today’s always-on, Web-driven world? The answer isn’t just slapping social media onto dusty old strategies. The rules have changed.  David Meerman Scott cuts through the confusing new communication landscape and lays out meaningful, measurable and no-cost strategies to instantly reach your audiences directly. This informative, entertaining and high-energy presentation shows the best examples of success from a wide variety of large and small organizations — from business-to-business outfits to rock bands, nonprofits to entrepreneurial growth businesses.  Scott energizes people to put fear aside and inspires them with confidence to apply new thinking: social media are the tools – but Real-Time is the crucial mindset.  With a rebel’s heart, Scott abandons the controlled and message-driven advertising and PR paradigm.  He shows how to win the hearts and minds of your audience using blogs, YouTube, LinkedIn, Twitter, Facebook, Newsjacking, and other new tools — by creating content that they’re eager to share.

Grow Your Business Now!

Today’s communications revolution presents tremendous growth opportunities for those who know how to tap this once-in-a-millennium transformation.  Gone are the days of planning marketing and public relations programs to suit your timetable. It’s a Real-Time world now — if you’re not engaged, you’ve opened doors for your competition.  David Meerman Scott shows how to make the power of Real-Time to work for you!   His inspiring, high-energy presentations are tailored to each audience, revealing ways to generate attention for products and services in minutes (not months.)   Audiences walk away with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media talking about you; and much more.  Real-Time business means acting first — and — while your competitors scramble to adjust, opening new channels that grow your brand.  Scott shows how to succeed NOW . . . in Real-Time.

Agile Selling in a Real-Time World

The ongoing communications revolution has profoundly affected how sales and service is done.  Buyers are now in charge!  Referencing blogs, Twitter, LinkedIn, YouTube, Facebook and other Web-based tools, they often bypass the traditional selling model altogether – learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!).  Don’t struggle to adjust to this new environment – be agile and master it.  David Meerman Scott inspires audiences with fresh, real-world tested strategies and tactics for establishing and maintaining relationships and building new business.   The key is an agile Real-Time mindset and an arsenal of new communication tools.  Scott shows how to use them to win hearts and minds by creating low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you!  He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time selling means gaining more customers with fewer resources – and David Meerman Scott shows you how to make it happen.

Business Lessons from the Grateful Dead

What every business can learn from the most iconic band in history. The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. Learn key innovations from the Dead’s approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away.

Marketing the Moon

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11’s mission to the Moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than Laugh-In? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott tells the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

Testimonials


"I wanted to thank you for speaking at our Insurance Services of New England meeting. You were superb. You are an excellent speaker with a tremendous amount of information packed into your program, which was smart and very enlightening to our group. Your research and work are ground breaking for us media starved businesspeople. That is the good news. The bad news is no one will be as good in the future. Now what do I do?" - Lawrence L. McGlynn, Co-Chairman, Insurance Services of New England, LLC
"David Meerman Scott really ‘woke up’ our hospital marketing/pr directors to the ‘New Rules of Marketing & PR’. It was quite exciting and could have been a full day session, instead of just the keynote address. His understanding of new media is light years ahead of most people, and I was pleased to have a thought leader kick off my conference." - Susan Hassell, Vice President, QHR
"David had our audience of 600 marketers enthralled! Marketers love to be entertained, educated, and laughed at. And David did all three at our annual conference, Eloqua Experience. He brings a keen eye, wry humor, and passion to his presentation that had everyone at the conference buzzing and tweeting. Thank you, David!" - Brian Kardon, CMO Eloqua
"I wanted to thank you for presenting at our event. Per the group’s feedback, everyone thought you did an incredible job! We also appreciate that you took the time to stay with us for the entirety of the event. We certainly hope to work with you again in the future." - Michelle C. Daubar, Director of Communications, General Catalyst Partners
"Thank you again for a first class presentation at our Leadership Conference! Your message was absolutely perfect and from my own perspective and background, it is amazing to see how many folks are still “clinging to the old ways” while there are some wonderful and exciting new avenues right at their own fingertips!" - Gwendolyn Wright, Customer Experience Manager, Neighborhood America
"Thank you for helping make our ‘Insurance Media 2.0′ success. Attendees talked very favorably about your presentation in the many post meeting e-mails I received. The insurance industry doesn’t have an historical propensity for going outside the industry for expert speakers, but it proved to be a “home run” with our audience and attendees. Your content was very timely and delivered professionally and enthusiastically. I would not hesitate to recommend you to any other group." - Walt Podgurski, Chairman & CEO, The Insurance Media Association
"We originally hired David Meerman Scott to present at a breakout session of 75 senior Investor Relations Officers at the National Investor Relations Institute (NIRI) annual conference. The energy was awesome, and his presentation, originally planned for 75 people, expanded to be a Standing Room Only performance to almost three times that amount! Engaging and thoughtful, yet full of advice our clients could use the next day – that’s David." - Bradley H Smith, Director of Marketing and Communications, Shareholder.com / NASDAQ
"David, it was a pleasure meeting you and a real treat having you present for us. Everyone (including me) went home rethinking their approach to the web, their marketing and the world of possibilities open to them. I’ll let you know if we do anything REALLY exciting and what the results are. In any event, you’ll be hearing from us again, because I’ve already heard from several attendees that they want you back." - Nora Nealis, Executive Director, National Cleaners Association
"David Meerman Scott was live at our headquarters when he spoke to our worldwide sales and marketing team with live video and WebEx feeds to offices in three countries and many U.S. cities. David’s presentation was informative, interesting and the case studies made it immediately relevant to our business. Many of the global team members commented that they couldn’t wait to get back to their desks to try out some of David’s techniques. That’s exactly the response we had hoped to receive." - Lori Sayde-Mehrtens, Director of Publicity, Wiley
"David embodies two things every seminar or conference organizer wants in an expert speaker — he’s compellingly relevant and thoroughly professional. His innovative strategies for winning with content on the Web were eye-openers for attendees at Hanley Wood’s American Housing Conference. Meanwhile, David managed to boil a half-day’s worth of learning and value into the 20-minute time slot we’d allotted him — and, as they say in radio, he hit the post." - Vince Giorgi, Vice President, Hanley Wood Marketing
"In seconds, David perceived the interest and objectives of our audience–IT suppliers interested in conveying the value of their solution offerings to new customers. David’s presentation and style engaged our members immediately. His examples of “new” PR methodologies were relevant, timely, and enlightening. He gave all of us a lot to think about as we consider ways to better harness the power of the web for viral and closed-loop marketing. David will no doubt be hearing from our members, and we look forward to welcoming him back at a future event." - Peggy Winton, Vice President, Membership, Sales & Marketing, AIIM, the ECM Association

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