David Meerman Scott

Marketing and PR Expert, Author

Inspiration and innovation in marketing and PR from an experienced speaker and successful author.

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Speaker Profile

About David Meerman Scott

As an experienced and well regarded motivational speaker, David Meerman Scott can educate and entertain audiences of any size.

Early Potential

Born on the 25th of March 1961, David Meerman Scott was an academically capable child. He attended Kenyon College in Gambier, Ohio, graduating with a bachelors degree in economics in 1983.

Early Career

After graduating, David progressed onto a career in Wall Street, working with bond trading. He then spent almost twenty years working in the news and information sector, living in Tokyo between 1987 and 1993 before moving to Hong Kong for two years. During this time he was working for Knight-Ridder as marketing director for Asia.

David moved back to the USA in 1995, finding a home in Boston and a job working for Desktop Data, a news company which wad to grow in success to become NewsEdge Corporation. Davids success within NewsEdge saw him become vice president of marketing for the company. When NewsEdge was sold in 2002, David did not remain with them and decided to move on in his career and start his own business.


To share his knowledge, David began speaking professionally to businesses. He has carefully created a speaking style and format to enable him to make subjects which can seem dull if discussed in depth seem exciting and inspiring. He often uses personal experience stories (both humorous and serious) in order to demonstrate ideas in action. The subjects which he concentrates on are modern marketing and PR techniques, the use of online content and leadership. His years of experience in these fields have thought him that traditional marketing methods are no longer as effective and that businesses need to be able to adapt and update their marketing strategies in order to remain successful, or to achieve success.

His perspectives on these subjects have also been the focus on many of his books, some of which have been translated into over 25 languages. Another marker of his popularity is the fact that he has spoken to audiences all over the world and the fact that satisfied businesses include Microsoft, Nestle Purina,Ford Motor Company, Google, the International Health Forum and the U.S Air Force and Marine Corps, among many others.

As well as speaking regularly for companies all over the globe, David works as an advisor or board member for a number of businesses including Newstex, VisibleGains, HubSpot, Nashaquisset and the UC Santa Cruz.

Speaking Topics

  • Business lessons from The Grateful Dead
  • New Rules of Marketing & PR
  • Grow your business now


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Books By David Meerman Scott

  • The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Audiobook, 2008)
  • World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories (2009)
  • Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (2010)
  • Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now (2010)
  • Eyeball Wars: A Novel of Dot-Com Intrigue (2001)
  • Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers (2005)

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