Jaideep Prabhu

Dr. Jaideep Prabhu is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge.

Dr. Prabhu is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as “the most comprehensive book yet” on the subject of frugal innovation. His most recent book, Frugal Innovation, co-authored with speaker Navi Radjou was published in February 2015 and won the CMI’s Management Book of the Year Award 2016.

Videos of Jaideep Prabhu

Jaideep Prabhu speaker | Eliminating Barriers to Innovation: What is Innovation? | Reed Learning | 2016
Jaideep Prabhu speaker | Frugal Innovation | Meaning | 2015
Jaideep Prabhu speaker | Jugaad Innovation | TEDxUCL | 2013

Speaker Profile

About Jaideep Prabhu

Dr. Jaideep Prabhu is an expert in innovation, strategy and international business. 

With research published in the Journal of Marketing and the Journal of Marketing Research and as a member of the editorial boards of the Journal of Marketing, the International Journal of Research in Marketing Science and the Journal of Management Studies, Jaideep has developed a worldwide reputation for his expertise.

As a result, he has consulted with, taught executives from or given talks at ABN Amro, Bertelsmann AG, Barclays, BP, BRAC, British Telecom, GE, IBM, ING Bank, Marks and Spencer, UK National Health Service, Pearson, Roche, Shell, Siemens, Unilever, Vodafone, the Department of Trade and Industry in the UK, EDS, Egg, Laird plc,, Nokia, OCE Copiers, Philips and Xerox and others across Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and the United States.

As well as being a member of the Cambridge Corporate Governance Network (CCGN), Jaideep is also Professor of Marketing, Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India & Global Business at Judge Business School, University of Cambridge. He has published in leading academic journals and his work has been profiled by the BBC, Bloomberg BusinessWeek, The Economist, The Financial Times, Le Monde, The New York Times, and The Times. 

Jaideep frequently develops and delivers executive education programmes about driving innovation, about how multinational firms organise their innovation activities worldwide; and how firms are using emerging markets like India as labs to do frugal innovation.

Prior to his current position, Jaideep Prabhu was Professor of Marketing and Director of Research at the Tanaka Business School, Imperial College London; University Lecturer and University Senior Lecturer in Marketing, Cambridge Judge Business School (at the time the Judge Institute of Management), University of Cambridge; Assistant Professor and Fellow at the Center for Economic Research, Tilburg University, the Netherlands; and Visiting Assistant Professor at the Anderson School of Management, UCLA.

Speaking Topics

  • International business
  • Marketing
  • Strategy
  • Innovation


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Books By Jaideep Prabhu

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