Jasmine Birtles

Financial expert, TV presenter, author, journalist, business commentator and humorist

Journalist

Jasmine speaks on various financial and business issues including personal financial management and setting up and running small businesses. As a keynote speaker, facilitator, host, after dinner speaker and corporate presenter, she has spoken at and hosted conferences for a wide variety of companies and industries including BT, IBM and Ernst and Young.

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What Jasmine Birtles's clients say

Here is some of the feedback from audiences and clients who have worked with Jasmine.

"Jasmine was bags of fun to work and extremely hard working, going above and beyond by taking on extra interviews off her own back during the days prior to the media roadshow, helping us to secure quality coverage. Jasmine's experience as a presenter shone through many times, and we found that a lot of radio presenters knew her, which managed to open up lively conversations on-air which was quite exciting!! We wouldn't hesitate to use Jasmine again for any future upcoming work."

Now Pensions

"Just to say a big 'thank you' to you for your time and multiple 'key messages' on our 'Spring Clean Your Credit Cards' campaign. The radio interviews were great!"

Air Miles

"Thanks for working with us, you were a true professional and filming went well. It's been a great success!"

Brands2Life

"Working with Jasmine was hugely beneficial for our campaign. Her engaging and fun style was perfect for the regional phone-ins and chat show programmes. She also has a young and vibrant presence which works well for our audiences. We found that radio presenters we spoke to continued the discussions throughout the day around our particular topic thanks to Jasmine opening up the debate."

Department for Work and Pensions

"It was great to have you as our presenter. I think you caught the mood of the event just right."

Sainsbury's

"The whole team would like to say a HUGE thank you for your superb hard work and skill in including so many product mentions in the interviews. We're really grateful and thrilled with how the campaign has turned out."

Band and Brown PR

"I just wanted to say thanks for your participation in our press day. We felt you added great value and another dimension to our day."

Clarion Communications

"Just wanted to say a big THANK YOU for the excellent job you did, it really brought the subject matter alive!"

The Post Office

"Will you pass on my thanks to Jasmine - she did a great job, and the clients were really pleased."

Media Zoo (Tesco pensions)

"Obviously both your visual and verbal presentation went down well and we have all enjoyed working with you, you certainly are a true professional."

BT Worldwide

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Jasmine Birtles's 2025 biography

Jasmine Birtles’ background

Jasmine’s mission is to demystify money and give practical advice to help people get out of debt and manage their finances by spending less, making more and investing for a secure future. She has money saving and money making ideas as well as wise spending habits. She’s a financial expert with a twist – unique in that she is able to combine her knowledge of business and personal finance with her comedy skills, making a worrying subject palatable and easy to understand.

As an independent financial spokesperson she has helped promote financial services for companies such as The Post Office, Lloyds TSB, Air Miles, the Royal Bank of Scotland, Railcard, Carphone Warehouse, Gumtree, Love Food Hate Waste, Cornhill Insurance, Olay, the Foreign Office and price comparison sites, and she co-presented an in-house business programme for HSBC.

Jasmine has worked on PR campaigns for Nectar Savvy Shopper, Kelkoo, Npower, Ask Jeeves, Railcard, British Gas, IKEA, Boots, Santander, Scottish Friendly, Iceland, E.ON, Trainline, Ofgem and many others. She presented a corporate film for the Tesco pension scheme, the ITV pension scheme and has fronted an important campaign on pension reform for the Department of Work and Pensions.

She has set up, and runs, Moneymagpie.com, a lifestyle-based money website which has information on all aspects of personal finance, environmental and ethical living and how to run a small business and make extra money. It is the country’s leading site for safe and legitimate money-making opportunities.

As a financial journalist, she writes regularly for the ‘Daily Express’, ‘Closer’, ‘Readers Digest’, ‘The Independent’ and ‘The Independent on Sunday’. She also writes for various other national newspapers and magazines including ‘The Guardian’, ‘The Observer’, ‘The Mirror’, ‘Spectator Business’, ‘Essentials’, ‘Best’, ‘AOL Money’, ‘Marie Claire’, ‘Glamour’, ‘Prima’, and many others. Jasmine is the author of 39 books.

She is a regular financial pundit on TV and radio. On television Jasmine has presented TV programmes specialising in business and personal finance – she co-presented BBC 1’s Homes Under the Hammer, ITV Scotland’s Spend Spend Spend as well as First Time Buyers and Doctor Dosh for UKTV Style and presented online for BBC Learning with financial advice for BBC RAW Money. She regularly appears as a financial expert on all the news channels as well as Good Morning Britain and This Morning.