Jean-Claude Larréché

Organizational Theorist & INSEAD Professor.


Organizational theorist, INSEAD professor and specialist in strategic marketing, Jean-Claude Larré​ché combines his academic and business knowledge into speaking topics geared towards customer centricity, marketing leadership and strategic competitiveness!

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Speaker Profile


About Jean-Claude Larréché


Current/Past Roles and Positions

  • Currently holds a number of posts in different organisations, including:
  • Alfred H Heineken Chaired Professor of Marketing at INSEAD
  • Founding Chairman at StraX, the consultancy business he founded in 1984
  • Board member at INSEAD
  • The activities he is involved in and directs are focused around learning programs, corporate assessments and measurement tools, and all aim to achieve excellence in customer centricity
  • Has founded several INSEAD programs, including Advanced Industrial Marketing
  • Previous clients include Boeing, HP, IBM, Citibank and the BBC
  • Available for speaking commitments in both French and English

Speaking Topics


  • Momentum Leadership for Efficient Growth
  • Marketing Leadership
  • Strategic Competitiveness
  • Customer Centricity
  • Customer-Based Innovation

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Books By Jean-Claude Larréché


  • The Momentum Effect: How to Ignite Exceptional Growth (2008)
  • Marketing Strategy: A Decision-Focused Approach (2006)
  • Measuring the Competitive Fitness of Global Firms 2002, London, Financial Times Prentice Hall, 2002
  • Marketing Management: A Strategic Decision-Making Approach (2012)
  • The Competitive Fitness of Global Firms (1998?2002)

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