Jean-Claude Larréché: Biography highlights

Organizational theorist, INSEAD professor and specialist in strategic marketing, Jean-Claude Larré​ché combines his academic and business knowledge into speaking topics geared towards customer centricity, marketing leadership and strategic competitiveness!

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Full biography of Jean-Claude Larréché

Jean-Claude Larréché’s Current/Past Roles and Positions

  • Currently holds a number of posts in different organisations, including:
  • Alfred H Heineken Chaired Professor of Marketing at INSEAD
  • Founding Chairman at StraX, the consultancy business he founded in 1984
  • Board member at INSEAD
  • The activities he is involved in and directs are focused around learning programs, corporate assessments and measurement tools, and all aim to achieve excellence in customer centricity
  • Has founded several INSEAD programs, including Advanced Industrial Marketing
  • Previous clients include Boeing, HP, IBM, Citibank and the BBC
  • Available for speaking commitments in both French and English


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Watch Jean-Claude in action

1/3 videos
The Momentum Effect: Mobilising brainpower for efficient gro
The Momentum Effect: Mobilising brainpower for efficient gro
Understanding your Customer
Understanding your Customer
J.C. Larreche & The Momentum Effect
J.C. Larreche & The Momentum Effect

Jean-Claude's speaking topics

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