Jean-Claude Larréché: Biography highlights

Organizational theorist, INSEAD professor and specialist in strategic marketing, Jean-Claude Larréché combines his academic and business knowledge into speaking topics geared towards customer centricity, marketing leadership and strategic competitiveness!

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Full biography of Jean-Claude Larréché

Current/Past Roles and Positions

  • Currently holds a number of posts in different organisations, including:
  • Alfred H Heineken Chaired Professor of Marketing at INSEAD
  • Founding Chairman at StraX, the consultancy business he founded in 1984
  • Board member at INSEAD
  • The activities he is involved in and directs are focused around learning programs, corporate assessments and measurement tools, and all aim to achieve excellence in customer centricity 
  • Has founded several INSEAD programs, including Advanced Industrial Marketing
  • Previous clients include Boeing, HP, IBM, Citibank and the BBC
  • Available for speaking commitments in both French and English
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Watch Jean-Claude in action

Playlist
1/3 videos
1
The Momentum Effect: Mobilising brainpower for efficient gro
The Momentum Effect: Mobilising brainpower for efficient gro
13:28
2
Understanding your Customer
Understanding your Customer
05:33
3
J.C. Larreche & The Momentum Effect
J.C. Larreche & The Momentum Effect
02:47

Jean-Claude's speaking topics

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