Jean-Claude Larréché
Organizational Theorist & INSEAD Professor
Jean-Claude Larréché: Biography highlights
Organizational theorist, INSEAD professor and specialist in strategic marketing, Jean-Claude Larré
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Full biography of Jean-Claude Larréché
Current/Past Roles and Positions
- Currently holds a number of posts in different organisations, including:
- Alfred H Heineken Chaired Professor of Marketing at INSEAD
- Founding Chairman at StraX, the consultancy business he founded in 1984
- Board member at INSEAD
- The activities he is involved in and directs are focused around learning programs, corporate assessments and measurement tools, and all aim to achieve excellence in customer centricity
- Has founded several INSEAD programs, including Advanced Industrial Marketing
- Previous clients include Boeing, HP, IBM, Citibank and the BBC
- Available for speaking commitments in both French and English
Watch Jean-Claude in action
Playlist
1/3 videos
1
The Momentum Effect: Mobilising brainpower for efficient gro
13:28
2
Understanding your Customer
05:33
3
J.C. Larreche & The Momentum Effect
02:47
Jean-Claude's speaking topics
Strategic Competitiveness
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Momentum Leadership for Efficient Growth
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Customer Centricity
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Marketing Leadership
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Customer-Based Innovation
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