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Jean-Claude Larreche speaker

Jean-Claude Larréché

Organizational Theorist & INSEAD Professor

Organizational theorist, INSEAD professor and specialist in strategic marketing, Jean-Claude Larré​ché combines his academic and business knowledge into speaking topics geared towards customer centricity, marketing leadership and strategic competitiveness!

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Jean-Claude Larréché's 2022 biography

Jean-Claude Larréché’s Current/Past Roles and Positions

  • Currently holds a number of posts in different organisations, including:
  • Alfred H Heineken Chaired Professor of Marketing at INSEAD
  • Founding Chairman at StraX, the consultancy business he founded in 1984
  • Board member at INSEAD
  • The activities he is involved in and directs are focused around learning programs, corporate assessments and measurement tools, and all aim to achieve excellence in customer centricity
  • Has founded several INSEAD programs, including Advanced Industrial Marketing
  • Previous clients include Boeing, HP, IBM, Citibank and the BBC
  • Available for speaking commitments in both French and English

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Jean-Claude Larréché's 2022 talks & topics

Strategic Competitiveness

Momentum Leadership for Efficient Growth

Customer Centricity

Marketing Leadership

Customer-Based Innovation

Jean-Claude Larréché's 2022 speaking fees

Jean-Claude travels from:
  • France

Specific fees fall within the ranges shown. These are presented as a guide only and are subject to change without notice.

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