John Rossman: Biography highlights

John Rossman is the author of The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners. He is an expert leveraging the Amazon leadership principles to help others innovate, compete and win in the digital era.

Based in:

North America

Languages spoken:


Full biography of John Rossman

John Rossman’s Background

One of the leading innovation speakers, John delivers practical techniques and strategies the audience can apply in their business.

John was an executive at Amazon.com where he played a key role in launching the Amazon marketplace business which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped. He also served as Director of Enterprise Services at Amazon.com under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as Target.com, Marks and Spencer, and the National Basketball Association (NBA).

Rossman is an expert at digital business models, operations and organizing programs. He has led engagements on developing innovation processes, Internet of Things strategies, marketplace and API driven platform business models. He is a sought after speaker on creating a culture of operational excellence and innovation. He has worked with clients across various industries, including retail, insurance, education, healthcare, consumer products, industrial products and transportation.

Frequent keynote disruption speaker and one of the best innovation speakers, John leads workshops on a wide variety of innovation, internet of things, digital strategy, and creating a culture of agility, trial and error, scaling and accountability. His goal is to give people tools they can immediately use to operate differently.

Rossman has delivered keynotes to all types of businesses, associations, healthcare, and government. Each of his keynotes is full of thought-provoking principles and tactics and will leave each participant will practical takeaways to put into practice.



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Watch John in action

1/4 videos
The Two Core Attributes of Amazon's Playbook | John Rossman
The Two Core Attributes of Amazon's Playbook | John Rossman
"Lessons on Innovation from Launching the Amazon Marketplace" | John Rossman
"Lessons on Innovation from Launching the Amazon Marketplace" | John Rossman
John Rossman Keynote at IoT Evolution Expo Las Vegas 2017
John Rossman Keynote at IoT Evolution Expo Las Vegas 2017
How Amazon Built its Merchant Selling Platform | John Rossman
How Amazon Built its Merchant Selling Platform | John Rossman
The was engaging and interesting (and relevant) to our team. Over 300 people opted to attend and stuck around till the end. Both Chat and Q&A submissions were nice and lively for one of these things (in my experience). The leaders (myself included) received a few text messages, emails, etc. thanking us and complimenting the session.
We have received several positive comments about the talk. You hit the right messages for the audience. Thanks again!
Life Insurance Council
We heard excellent feedback about your presentation for the remainder of the week. We’ll continue to promote your services – and we may have you back again next year. There’s more than enough material for another presentation. Thanks again for being so responsive to the needs of our audience.
I thought your talk was incredibly insightful and effective; I found myself referencing a lot of it while working with their teams. The overall structure— the juxtaposition of principles and how they are put into practice—is great. And the depth of practical knowledge was greater than in most other speakers’ talks (comparing propositional knowledge—“knowing that” v practical knowledge “knowing how”). As a speaker, you’re high energy and wholly credible, so I thought it was fantastic.
Page Society
The Amazon story is so relevant to what every company is trying to accomplish, and CCOs are seeking new ways to work effectively across the C-Suite in this time of corporate transformation. A good story well told.
TAG – Technology Association of Georgia
It was a privilege to have John Rossman speak at our March 25th, 2015, Georgia Technology Summit. Our Summit is one of the largest tech events in the SE, with over 1,300 attendees participating. This year’s Summit theme was “Disruptive Innovation – The Power to Inspire”. John’s remarks were right on target. Combining key points in his Book, the Amazon Way, with his broader knowledge base, made for a quality presentation. One participant sent me an unsolicited note comparing John’s presentation to a high-level Ted Talk. I would recommend John for speaking opportunities for an event of any size when the topic revolves around innovation and/or disruption. He was also a pleasure to work with, which is a sometimes overlooked aspect when it comes to speaker selection, yet of critical importance.
John is perhaps one of the foremost experts on Amazon and corporate cultures that focus on innovation. His recent book on the Amazon Way is a testament to the core insights John has been able to surface. Recently, John was invited to do a forum at Xerox PARC. We were not only oversubscribed for the forum, but the audience itself gave John and his presentation the highest rank of all the seminars this past year. I highly recommend John as a speaker to all audiences interested in corporate innovation, company cultures, and the impact of emerging technology on new business models.
Nationwide Direct and Member Solutions
As a former Amazon executive, John Rossman provides a unique view into how a digital world may impact companies of all types and sizes. As the Internet of Things (loT) becomes more mainstream, companies need to think differently about how they interact with and provide value to customers in an ever-connected world. John uses his industry knowledge and connections to incorporate real-life examples of how some big name companies are approaching this phenomenon.
President and COO
Oklahoma State University
We invited John to meet and talk to a broad base of business and student leaders. His keynote and Q&A sessions on “becoming digital” were high-energy and extremely relevant to all. If you want to understand Amazon and their leadership principals, there is no one else other than John Rossman.

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