Jon Norfolk

Jon Norfolk

Athlete, coach and mentor for cyclists, olympians and paralympians.


Head Coach of the Great Britain Paralympic Team who was integral to the success of the team in Rio 2016.

Videos of Jon Norfolk


Jon Norfolk discusses the GB para-cycling squad for track world championships

Speaker Profile


About Jon Norfolk


Jon has been an integral part of the success of the Great Britain Cycling Team at the Beijing 2008, London 2012, Rio 2016 Olympic and Paralympic Games. He has delivered at the cutting edge of elite sport both as an athlete, coach and mentor for over 15 years, competing with and successfully coaching world, Olympic and Paralympic champions.

As head coach of the Great Britain Paralympic Team, Jon has created and lead a high performance team of staff and athletes through a transformation of culture and performance resulting in huge success in the Rio 2016 Paralympics. The team finished No1 in the cycling medal table and helped contribute to one of Great Britain's most successful Paralympics of all time. He coaches some of the most talented and inspirational athletes on the planet with a no compromise approach to creating the highest levels of performance.

Outside his role with Great Britain Cycling Team, Jon has worked with a wide variety of organisations including Santander, UK Sport, Lloyds Bank, The Premiere League and The FA, delivering performance coaching, mentoring and keynote presentations.

He is currently working with the Premiere League as a mentor on the elite coach apprenticeship scheme and also works with a number of financial institutions in the city, coaching fund managers on elite performance habits and decision-making under pressure

Speaking Topics


  • Marginal gains culture
  • Elite performance principles
  • The coaching process
  • How to create a world class team
  • The Great Britain cycling team legacy

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