Jonas Ridderstrale

Highly Respected & Influential Business Thinker.

A business speaker with a difference - Jonas Ridderstrale has called time out on business as usual

Videos of Jonas Ridderstrale

Speaker Profile

About Jonas Ridderstrale

  • We need business as unusual. We need different business. We need innovative business. We need unpredictable business. We need surprising business. We need funky business.
  • Made a big impact with unconventional business book Funky Business: Talent makes capital dance when it was published in 2000 with Kjell Nordstrom.
  • Visiting Professor at Ashridge Business School and the IE Business School in Spain.
  • Wants to give people the courage to link up their knowledge and start executing their own ideas

Speaking Style

Amusing, educational, enthusiastic and informal.

Jonas Ridderstrale provides a fresh, new take on common business conceptions, engaging audiences of all ages with his charismatic and often unconventional take on how best to approach business situations.

Jonas Ridderstrale was born in Sweden in 1966. He studied at the Stockholm School of Economics and has an MBA and a PhD in international business. His doctoral dissertation examined multi-national product development. He went on to teach for a number of years at the Centre for Advanced Studies in Leadership.

When he is not traveling around the world on speaking engagements he lives in Stockholm with his wife and two children.


Jonas Ridderstrale is co-author of the best-selling business book Funky Business - Talent Makes Capital Dance with Kjell Nordstrm. Together they form a kind of business-world Gilbert and George a Swedish double act with bald heads and dark suits, presenting their ideas at speaking gigs around the world with verve and panache. Their message is that business as usual is not an option and with great stories, examples and jokes they seek to steer their audience towards an understanding of how to add value in a globalised, deregulated world. Topics include leadership, change and building a kind of corporate religion.

They followed up their success with Karaoke Capitalism: Management for mankind and Funky Business Forever: How to enjoy capitalism. In 2008, there was another book, this time with Mark Wilcox called Re-energizing the Corporation: How leaders make change happen. The books have been translated into more than 30 languages and published in 50 countries. His research has been published in leading academic journals and he has written articles and been interviewed in magazine like Time, The Financial Times, The Times, Stern and Newsweek.
As well as his writing and speaking commitments he is also co-owner and chairman of management training company - the Swedish Management Group - Mgruppen. He has worked with many Fortune 500 companies, government bodies, sports teams and even trade unions.His Lego style approach to public speaking means he can blend aspects of his best selling works with even more contemporary thoughts and themes to meet a clients needs.


In a survey of the best business books of all time Bloomsbury Publishing put Funky Business at No 16 Jonas was recognized as Swedens outstanding young academic of the year in 2000 by JCI Sweden and in 2007, he received the Italian Nobels Colloquia award for Leadership in Business and Economic Thinking.

For more than 10 years Jonas Ridderstrle has appeared on the Thinkers 50 list.

Speaking Topics

  • Strategic Management and International Business
  • Funky Business
  • Formulating Strategies and Organisational So
  • Karaoke Capitalism
  • Life in a Global Village
  • Global Innovation
  • The Future Firm - The shape of things to come
  • Re-energizing the Corporation
  • Re-energize! - Making Change Happen
  • The +Factors -New recipes for success
  • Forces of Funk - What drives change?
  • The Holy Grail of Business - Compete on fitness and sex-appeal
  • Leading leadership - Developing a corporate religion
  • Life in the Funky Village - Business megatrends


Testimonial for Funky Business: "Funky Business gives a unique, informed and defiantly funky perspective on the new world order. It is the antidote to bland writing and bland thinking." - Tom Peters

Testimonial for Funky Business: "An irreverent take on how business is changing in the Internet era." - Fortune Magazine

Testimonial for Funky Business: "Funky Business - the groovy bible of modern business philosophy" - Red magazine

"Jonas has made an enormous impact on all of the executives he has met in Sony Europe. He has opened our eyes to new ways of looking at the world and how we need to adapt to face the future. He is innovative, challenging and entertaining in his approach and engages with people at all levels. He will make a significant difference to the way you view the future." - Roy White, VP of HR Sony Europe

"Mr. Ridderstrale has become the antidote to the graph-wielding business academics on the lecture circuit." - Richard Donkin, The Financial Times

Books By Jonas Ridderstrale

  • Funky Business: Talent makes capital dance, co-authored with Kjell Nordstr?m (2002)
  • Karaoke Capitalism: Managing for Mankind, co-authored with Kjell Nordstr?m (2004)
  • Funky Business Forever - How to Enjoy Capitalism, co-authored with Kjell Nordstr?m (2007)
  • Re-energizing the Corporation: How Leaders make Change Happen, co-authored with Mark Wilcox (2008)

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