Dedication and a belief in the Green and Black's brand, combined with determination, enthusiasm and communication skills allowed Fairley to found a successful ethical business.
As a speaker, Fairley is keen to share her secrets of success, focusing on the importance of understanding the needs and beliefs of customers.
An enthusiastic, engaging and informative speaker, Josephine Fairley is a successful entrepreneur and can motivate and educate those wishing to follow the same path. Her focus on organic and ethical business is also truly inspirational.
Josephine Fairley is best known for co-founding Green and Blacks Organic Chocolate and for co- writing the Beauty Bible series. Her dedication to ethical, natural and organic products is evident in all her businesses and her position as a leading entrepreneur has made her a sought after speaker for companies of all sizes.
Green and Blacks Organic Chocolate was founded by Fairley and her husband Craig Sams (an organic food expert and entrepreneur) in 1991. In 1994, the company was awarded the Worldaware Business Award as it had started to purchase Fairtrade cocoa beans. The Fairtrade certified Maya Gold bar was a resounding success, appealing to ethical customers with a love of quality. In 2005, Green and Blacks was purchased by Cadbury Schweppes; it is now owned by Kraft Foods, who bought Cadburys in 2010, with Fairley remaining a company ambassador. In 2011 and 2012, Green and Blacks was voted the Coolbrand Surveys Coolest Food Brand in Britain for the fifth year running.
In 2005, Fairley and Sams took over the running of Judges Bakery in Hastings. The bakery has been open since 1826, selling numerous good quality products, but it was not until the Green and Blacks founders took control that it began selling organic bread and cakes. Their recipes have made the bakery one of the most popular in Hastings, and the products have won numerous awards, including: the Soil Association Organic Food Awards 2008, Great Taste Gold Awards in 2008/2009 (Country Sourdough bread, Organic Muesli, and stolen), the Soil Association Industry Awards Best New Store and Best Small Organic Store. Another of Fairleys businesses is the Wellington Centre is a health and relaxation destination in Hastings which offers natural and complementary treatments as well as massage, yoga, pilates and physiotherapy. Most recently they founded The Perfume Society, which sets out to help individuals develop their sense of smell via exploration of fragrance and the scented world.
Josephine Fairley began her career as a magazine editor and as a contributor to newspapers. She still writes columns and articles for a number of publications, usually focusing on organic and ethical matters relating to food and beauty products.
"Jo was the best speaker yet and brought the theme of the event alive."
"Jo was a true inspiration and she spoke so passionately about her business."
"Having Jo at the event really made a difference, we could all relate to what she was saying."
"Jo was fun, light hearted, relevant and most importantly, thought provoking."
"It was a real treat to hear from Jo Fairley, she is an inspirational lady with a great story to tell."
"Thank you again for making such a positive contribution to our events"