Julian Treasure

Sound Consultant, Sought-after & Top-rated International Speaker

Julian Treasure is an expert on sound who uses his fascinating insights to advise businesses how to optimise their environments for sound. From noise that affects productivity to audio branding, Julian Treasure points out the many ways that sound impacts on all areas of business life. He is a gripping speaker with 4 TED talks online which have been viewed around seven million times - his talk on Conscious Listening is among the top 100 TED talks of all time.

Videos of Julian Treasure

Speaker Profile

About Julian Treasure

  • Author of the book Sound Business.
  • Chairman of the Sound Agency - the undisputed world leader in assessing and transforming sound in shopping malls.
  • Advises on the role of sound in the workplace, hospitals and schools.

Speaking Style

Amusing, educational, passionate, story-telling and thought-provoking

Julian Treasure's fascinating presentations use sound effects to demonstrate powerfully how noise affects our behaviour in profound and significant ways.

Why do we find the sound of the ocean so restful and bird song so reassuring Julian Treasure knows and has written a fascinating book Sound Business - detailing his studies in creating effective business sound. In the book he reveals how unwanted sound can adversely affect productivity and how the conscious creation of pleasing soundscapes can improve retail environments.
As the chair of The Sound Agency he advises offices, retailers and hotel chains all over the world on how to use sound to best effect, believing that sound can increase retail sales, customer satisfaction and brand value.

His agency won the Gold Audio Branding Award in 2012 for their work introducing innovative soundscapes to Harrods new Toy Kingdom and they made the front page of the Wall Street Journal with a crime-reducing urban soundscape in Lancaster, California. Other clients include, Nokia, BP and Marks & Spencer.

Julian works with brands on how they can go beyond the visual to create signature sounds like the instantly recognisable Nokia ringtone or the Intel inside jingle.

He has been featured in TIME Magazine; The Economist; The Times and TV and radio in the UK, US, Canada, Australia and Netherlands, as well as many international trade and business magazines and websites. His 4 TED talks have been watched millions of times with his talk on Conscious Listening in the top 100 TED talks of all time.

Before The Sound Agency, Julian founded, grew and sold the leading UK customer magazine publisher TPD Group. He was chairman of the UKs Association of Publishing Agencies, a director of the Periodical Publishers Association and chairman of PPA interactive. He has worked with the UK government as chairman of the Digital Content Forum. In 2002 he received the PPA Chairmans Award for services to the UK magazine publishing industry.

He is now a sought-after and top-rated international speaker.

Speaking Topics

  • The 4 ways sound affects us
  • The architecture of sound
  • Conscious Listening
  • How to optimise sound for a brand or business
  • 5 ways to listen better


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Books By Julian Treasure

Sound Business: How to Use Sound to Grow Profits and Brand Value by Julian Treasure (2010)

Fee Details

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To book Julian Treasure call +44 (0)1628 636600 or email info@speakersassociates.com

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