Amusing, educational, passionate, story-telling and thought-provoking
Julian Treasure's fascinating presentations use sound effects to demonstrate powerfully how noise affects our behaviour in profound and significant ways.
Why do we find the sound of the ocean so restful and bird song so reassuring Julian Treasure knows and has written a fascinating book Sound Business - detailing his studies in creating effective business sound. In the book he reveals how unwanted sound can adversely affect productivity and how the conscious creation of pleasing soundscapes can improve retail environments.
As the chair of The Sound Agency he advises offices, retailers and hotel chains all over the world on how to use sound to best effect, believing that sound can increase retail sales, customer satisfaction and brand value.
His agency won the Gold Audio Branding Award in 2012 for their work introducing innovative soundscapes to Harrods new Toy Kingdom and they made the front page of the Wall Street Journal with a crime-reducing urban soundscape in Lancaster, California. Other clients include, Nokia, BP and Marks & Spencer.
Julian works with brands on how they can go beyond the visual to create signature sounds like the instantly recognisable Nokia ringtone or the Intel inside jingle.
He has been featured in TIME Magazine; The Economist; The Times and TV and radio in the UK, US, Canada, Australia and Netherlands, as well as many international trade and business magazines and websites. His 4 TED talks have been watched millions of times with his talk on Conscious Listening in the top 100 TED talks of all time.
Before The Sound Agency, Julian founded, grew and sold the leading UK customer magazine publisher TPD Group. He was chairman of the UKs Association of Publishing Agencies, a director of the Periodical Publishers Association and chairman of PPA interactive. He has worked with the UK government as chairman of the Digital Content Forum. In 2002 he received the PPA Chairmans Award for services to the UK magazine publishing industry.
He is now a sought-after and top-rated international speaker.
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