Julian Treasure

Following a career in publishing and marketing, Julian founded The Sound Agency, a global consultancy that has helped some of the world’s leading brands to create and deploy designed sounds and soundscapes effectively in their marketing and particularly in spaces like offices and retail outlets. The outcomes, such as increased sales and wellbeing, happier customers and lower crime rates have made headlines worldwide. The Sound Agency has proved that good sound really is good business. Julian’s book Sound Business has become a bible of the audio branding industry.

Julian’s passion is improving the world’s speaking and listening skills. His unique insights into conscious listening and powerful speaking have been expressed in the award-winning book How To Be Heard, five acclaimed TED talks with over 120 million views (one of which is the seventh most-viewed of all time), eight TEDx talks, online courses and world-wide speeches and workshops.

Julian’s work has been featured by the likes of Time Magazine, The Economist, Vogue, GQ, the BBC, CBS, Oprah’s O magazine and NBC’s Today show, and he has been interviewed on countless global podcasts and TV and radio stations. He has given keynotes or workshops globally for diverse organisations ranging from banks, wealth managers and architects to leaders in Media, retail, healthcare, agrochemicals, pro AV and manufacturing, as well as at many major international conferences.

Julian has been honoured with Toastmasters International’s prestigious Golden Gavel award, and with a Special Recognition award from the International Listening Association. He is a Fellow of the Royal Society of Arts and a Liveryman of the Worshipful Company of Marketors. He lives in Orkney, Scotland with Jane and their two daughters.