Justin is Managing Director of Mission Excellence, a consultancy which partners with clients to accelerate organisational effectiveness. Clients range from global corporations (e.g. 3M, Microsoft) to public sector (e.g. Bank of England, NATO) and world championship-winning sports franchises (e.g. Mercedes F1).
Prior to Mission Excellence, Justin was an RAF fighter pilot. He graduated as top cadet of his officer training entry and went on to fly the Tornado F3, an air defence fighter aircraft. He has taken part in both training and operational deployments all over the world, and was qualified to lead any scale of mission in any theatre. Justin was subsequently selected for the Red Arrows, where he served for 3 years on the team performing over 250 displays worldwide including 3 international tours. He was Executive Officer, responsible for operational day-to-day management of the team, a hand-picked group of 9 elite pilots and 90 support personnel.
Justin has presented at hundreds of management meetings, conferences, academic forums and dinners worldwide on performance, leadership, decision-making, risk and safety. His ‘signature’ presentation, ‘The Business of Excellence’, based on his book of the same name, explores the drivers of high performance in teams and organisations, drawing on examples from business, sport, the military, and his own personal experience as a fighter pilot and member of the Red Arrows.
Justin has an MBA with Distinction from London Business School and a BSc (Hons) in physics from the University of Bristol.
"We wanted 'wow' and we wanted world class credibility. We got both. We also got truly lasting impact. Justin and his team took our core messages and wove them so tightly into their narrative even I began to believe they were his ideas. This positively reinforced and elevated our audience beliefs. So much so that that we worked further with Justin and pretty soon it took on a life of its own as a force for positive change within our organisation. Deeply impressive stuff." - Ian Beer, Director at The MOJO Project Ltd
"Justin and the Mission Excellence team take the definition of 'teamwork' to a new level. It is inspiring, eye-opening and more to the point, brings about sustainable development" - GaelMacLeod-MacLean, GEMM Productions