Ken Hughes

Leading consumer, shopper behaviouralist, playologist and speaker

Ken Hughes is a leading consumer, shopper behaviouralist, playologist and speaker. As an expert in consumer psychology and behavioural economics he provides answers to the question of "Why do shoppers buy and how can we make them buy more?"

Videos of Ken Hughes

Experiential Retail: The need for positive disruption
We're all a little bit crazy: Harnessing shopper irrationality
Ken Hughes speaker, talks about Time bending: 365 ways to unlock creativity and innovation | TEDx University of Nicosia

Speaker Profile

About Ken Hughes

Ken Hughes is a renowned thought leader on shopper marketing and shopper centricity, a consumer and shopper behaviouralist, a playologist and speaker.

He is the founder and CEO of Glacier Consulting a boutique consumer insight organisation that looks at how people express their desires and expectations through how and what people buy. He is also a part-time professor in consumer behaviour and a strategic advisor and board member to high profile organisations on the future of consumerism and shopper trends.

As an expert in consumer psychology and behavioural economics he provides answers to the question "Why do shoppers buy and how can we make them buy more?" Ken's consumer insight agency has added to it's client base attracting some high profile brands including Unilever, 3M, IKEA, Coca-Cola, AXA and Heineken.

As a speaker his presentations are inspiring, captivating, highly energetic and are coupled with bucket loads of Irish wit.

Speaking Topics

  • The Digital Native Advance: A new shopper DNA
  • Experiential Retail: The need for postive disruption
  • Shopper Marketing and Shopper Centricity
  • Time Bending: How to catalyse creativity and innovation
  • We're All A Bit Crazy: Harnessing Shopper Irrationality (Shopper Psychology)


“Mr Hughes’ presentation at our ECAMS Aesthetic Medicine Congress was simply out-standing. His insight of consumer behaviour and application to the healthcare industry was astounding and left the delegates eager to address such issues in their businesses.  A fast paced and really entertaining keynote speech that no conference organiser should do without” - Dr Peter Prendergast, President ECAMS (European College of Aesthetic Medicine and Surgery)

“We have more than 20 annual conference and training events. In all that time, we have never had a speaker with so much energy, shopper insight, experience and relevance, all delivered with enthusiasm and good humour – an ideal mix for any speaker. At our last 5 conferences he has recorded the highest delegate satisfaction score, and I would highly recommend him to other event organisers in the Shopper Marketing area" - Jordi Cuatrecases, Development Director, Spanish FMCG Association (AECOC) & GS1 Spain

“Ken’s presentations to the ECR Europe community are always a highlight and his invite to present once again at the Leaders Forum did not disappoint. His Digital DNA speech was very challenging to the business leaders in the room without exception. It was highly informative and as always incredibly entertaining. It is a window into a future that all brand owners need to witness” - Jan Zijderveld, President, Unilever Europe

“Ken’s presentation on the Millennial Consumer and their expectations made delegates laugh and cry and laugh again. His easy story-telling style meant that delegates were not only engaged throughout but also left with some real thought-provoking content. I would not hesitate to work with Ken again" - Kristi Kawanna Havener, Events Director, G3 Communications New York

Books By Ken Hughes

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Fee Details

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