Leading consumer, shopper behaviouralist, playologist and speaker
Ken Hughes is a leading consumer, shopper behaviouralist, playologist and speaker. As an expert in consumer psychology and behavioural economics he provides answers to the question of "Why do shoppers buy and how can we make them buy more?"
Ken Hughes is a renowned thought leader on shopper marketing and shopper centricity, a consumer and shopper behaviouralist, a playologist and speaker.
He is the founder and CEO of Glacier Consulting a boutique consumer insight organisation that looks at how people express their desires and expectations through how and what people buy. He is also a part-time professor in consumer behaviour and a strategic advisor and board member to high profile organisations on the future of consumerism and shopper trends.
As an expert in consumer psychology and behavioural economics he provides answers to the question "Why do shoppers buy and how can we make them buy more?" Ken's consumer insight agency has added to it's client base attracting some high profile brands including Unilever, 3M, IKEA, Coca-Cola, AXA and Heineken.
As a speaker his presentations are inspiring, captivating, highly energetic and are coupled with bucket loads of Irish wit.
“Mr Hughes’ presentation at our ECAMS Aesthetic Medicine Congress was simply out-standing. His insight of consumer behaviour and application to the healthcare industry was astounding and left the delegates eager to address such issues in their businesses. A fast paced and really entertaining keynote speech that no conference organiser should do without” - Dr Peter Prendergast, President ECAMS (European College of Aesthetic Medicine and Surgery)
“We have more than 20 annual conference and training events. In all that time, we have never had a speaker with so much energy, shopper insight, experience and relevance, all delivered with enthusiasm and good humour – an ideal mix for any speaker. At our last 5 conferences he has recorded the highest delegate satisfaction score, and I would highly recommend him to other event organisers in the Shopper Marketing area" - Jordi Cuatrecases, Development Director, Spanish FMCG Association (AECOC) & GS1 Spain
“Ken’s presentation on the Millennial Consumer and their expectations made delegates laugh and cry and laugh again. His easy story-telling style meant that delegates were not only engaged throughout but also left with some real thought-provoking content. I would not hesitate to work with Ken again" - Kristi Kawanna Havener, Events Director, G3 Communications New York
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