Kevin Gaskell

Kevin Gaskell

Visionary Businessman, Consultant, Coach, Expert in the Car Industry

As an expert in the car industry Kevin transformed the struggling Porsche brand and lead BMW to three successive years of record growth. He recognized early on that the internet was going to revolutionise business and started his own successful dot com - he is now actively involved at a senior level in several companies and shares his leadership skills around the world.

Videos of Kevin Gaskell

Kevin Gaskell speaker | Showreel
Kevin Gaskell speaker | Showcase short speech
Kevin Gaskell speaker | Google Think! Conference

Speaker Profile

About Kevin Gaskell

Current / Past Roles & Positions

  • Former MD of Porsche and BMW.
  • Turned the failing Porsche into the UK's most profitable car company in 5 years.
  • Recognised as one of the top 40 managers under 40 in the United Kingdom.
  • Chairman of global search consultancy Courland International.

Leading the turnaround of Porsche from close to bankruptcy to market leader saw Kevin Gaskell, at the age of 32, recognised as one of the most capable leaders of his generation. He consolidated that recognition with 4 years as Managing Director of BMW (GB) during which he led the business to record growth and a 500% improvement in profitability.

In addition to his experience as CEO of iconic motoring brands, he has built 14 companies in sectors ranging from data to infrastructure, technology to professional services, marketing to landscape gardening. He is currently Executive Chairman of 6 growing businesses.

One of his companies was recognised as the ‘Best private equity investment of the year’, another as ‘The world’s 7th most innovative company’. He uses relevant and topical examples of best practice from within the businesses to illustrate his talks.

Recognised as one of the top leaders in the UK all of the areas he speaks on are underpinned by his recently published book "Inspired Leadership", which is quickly becoming a best seller.

Speaking and presenting

Since leaving the automotive sector he has led businesses to massive success in the digital, technology, data, brand marketing, market research, construction, retail, professional services and manufacturing sectors. Such flexibility and adaptability have confirmed his position as an extraordinary and inspirational leader.

A highly motivational and engaging speaker, he believes that ordinary people can achieve extraordinary results - and he has the experiences to prove it. He has led global corporations, start-ups, private equity portfolio companies and organisations large and small to create shareholder value in excess of $3Billion. He has also found the time to play international sport and to walk to both the north and south poles and climb the world’s highest mountains to fund the construction of a cancer treatment unit.

Using an energetic and inclusive style he shares the tools and techniques which have enabled his teams to deliver results which even they considered impossible – until they achieved them. His approach of ‘Inspired Leadership’ at every level in the organisation has been demonstrated to achieve extraordinary success again and again.

He demonstrates that leadership is an adaptable and transferable skill and is a key enabler of successful teamwork in any situation. Drawing upon his deep experience and his current leadership roles in a number of growing companies Kevin provides audiences with practical lessons of how people can be inspired to achieve extraordinary results. He offers the audience practical tools that they can take and immediately apply to their own business.

Speaking Topics

Inspired Leadership 

How you can achieve extraordinary results in business 

  • Become an inspiring leader, stimulate the desire to be world class 
  • COMMIT – to change, build belief, dare to dream
  • CONNECT – the team with the plan, making the impossible possible
  • CREATE - a culture of creativity, motivate genius, recognise and reward 
  • Be better first then bigger, achieve extraordinary results 

Motivating to Success

Inspiring your team to world-class performance

  • Recognise the basis of team motivation
  • Develop inspiring leadership skills, stimulate the desire to be world class 
  • Build belief, dare to dream, define the shared plan
  • Connect the team with the plan, realise the impossible is possible
  • Get better first then bigger, achieve extraordinary results 

Business Transformation

Innovating your business for long-term success

  • Inspire the desire for change, build belief
  • Build shared ownership of the plan, make the impossible possible
  • Differentiate market share vs opportunity share
  •  Dare to dream, motivate and create genius thinking
  • Establish the culture of inspired leadership, sustain success 

Market Disruption

Leveraging the power of change to your advantage

  • Recognise opportunity share, deal with the F(ear) word
  • Understand your customer’s needs vs demands
  • Build the shared plan, engage internal creativity, dare to dream 
  • Remain relevant, authentic and profitable
  • Achieve extraordinary results, sustain success

Building A World Class Brand 

Creating the identity which entices customers and breeds advocates

  • Inspire the desire for progress and development 
  • Recognise the true value of the brand
  • Differentiate customer’s needs vs demands 
  • Determine brand attributes, ensure relevance to market, achieve pull vs push
  • Build shared ownership, implement 360-degree brand evolution 

Digitization and Development 

Ensuring your business survives and thrives 

  • Understand market trends and disruptive changes
  •  Recognise real threats and challenges, identify opportunities
  • Build the plan, achieve shared ownership, make the impossible possible
  •  Meet client needs for personal, relevant, convenient service
  • Achieve extraordinary results, sustain success

Corporate Culture 

Developing your invisible advantage

  • Instil inspirational leadership, stimulate the team to be world class 
  • Turn off the autopilot, dare to dream, be better first then bigger
  • Motivate genius thinking, make the impossible possible
  • Encourage a culture of innovation, recognise and reward 
  • Achieve extraordinary results, sustain success

Heroic Customer Service

 Defining the best investment you will never have to make

  • Instil inspirational service culture, stimulate the team to be world class 
  • Turn off the corporate auto response, dare to dream, be better first then bigger
  • Motivate genius service thinking, make the impossible possible
  • Encourage a culture of service innovation, recognise and reward 
  • Achieve extraordinary results, sustain success

Inspired Leadership – The Masterclass    

  • HALF DAY or FULL DAY masterclass delivered to a maximum of 100 delegates
  • Practical and interactive facilitation on developing the skills of an inspiring leader
  • Individual report on preferred management and communication style available   
  • Detailed workbook and signed copy of ‘Inspired Leadership’ book for each delegate


Rated out of 100, Kevin scored at 96 by over 300 delegates which is higher than I have ever seen. There is so much we learned from his experience. My most sincere and personal gratitude for the work he put into our presentation.

Absolutely mind blowing, motivating and genuinely inspirational man. Truly amazed by what he's gained through a combination of determination, clever thinking and simple common sense. Great guy.

Inspirational speaker with great content, ideas and humility. If there was a higher score available he would get it. Completely compelling. Never felt so inadequate in my life though!

Fantastic! He demonstrated the real key to dealing with your staff. What a genuine guy. He deserves all his success.

Thought provoking and inspiring. Captivating and learnt a great deal especially how you must communicate your goal to the team in order to bring them with you on the "journey"

Kevin could come again and again. He was brilliant. Superb, motivating and relevant.

Exceptional. Wow. Best speaker I have ever listened to… I can apply much that he demonstrated to my own practice.

Fantastic - more like him please - very inspirational and I would score 10 for Kevin in each category if I could. Brilliant!

Totally awesome and inspiring. Amazing ... the perfect leader!!

Books By Kevin Gaskell

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Latest from Kevin Gaskell

Does Executive Coaching Work? Three of our speakers demonstrate that yes, it can.

Posted on 19 Apr, 2018

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