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Magnus Lindkvist

Expert at predicting future trends & founder of the Pattern Recognition Company

Magnus Lindkvist Biography

Relentlessly curious, theoretically solid and as entertaining as a stand-up comedian, Magnus Lindkvist is the expert at predicting future trends.

Foreseeing future trends is an essential aspect of modern business, but few have the insight and know-how in order to do so accurately. Luckily, there are experts such as Magnus Lindkvist, a foremost trend forecaster who shares his knowledge not only via consulting, but through engaging and inspiring speaking and workshops. His legendary ability to help future-proof business plans has seen him become one of the most sought-after speakers in the world.

Current / Past Roles & Positions

  • Expert in present and future trends
  • Founder of the Pattern Recognition company
  • Creator of the world’s first academically accredited course in ‘Trendspotting and Future Thinking’, Stockholm School of Entrepreneurship

Awards, Accolades, Achievements & Honours

  • Business Speaker of the Year – Sweden (2009)
  • Founder of the Trendspotting and Future Thinking course at Stockholm School of Entrepreneurship (2008)
  • Founder of Pattern Recognition (2003)


Magnus speaks English and Swedish.

Speaking Style

Shaping perceptions of the future, Lindkvist leads his eager audience on a tour of trends, his vitality and trademark humour truly inspiring organisations and individuals to predict and prepare for future changes.

Having spent years preparing organisations for future changes, Magnus Lindkvist has earned a reputation as one of the most inspiring and capable trend predictors in the world. Companies of all sizes have sought his advice and his popularity as a speaker continues to grow. His executive workshops and retreats with the Stockholm School of Economics have also earned an excellent reputation, teaching business people how to predict potential industry developments and to prepare for the unexpected.

After an inspiring career focused on management consulting, strategy and branding, Lindkvist started his own business in 2003. The aim of this business, and agency called Pattern Recognition, is to help companies determine how future trends will affect their industry and how to take advantage of current and coming trends. Clients have included influential names in a number of sectors, including manufacturing, logistics, media, financial services and information technology proving that it is possible to predict and work with trends in the majority of industries, providing the expertise is at hand.

Lindkvist set up a course at the Stockholm School of Entrepreneurship in 2008. The interdisciplinary course, in Trendspotting and Future Thinking is the first academically accredited course of its kind in the world. Frequently attended by students of business, medicine, the arts, and engineering, it has been commended by academics including Ronald Jones, a former Design Professor at Princeton.

Magnus Lindkvist graduated with an MSc from Stockholm School of Economics and a BA from the School of Film, Television and Theatre at the University of California in Los Angeles.

Magnus Lindkvist Videos

Magnus Lindkvist, speaker


C) £10,000 to £25,000






Testimonials for Magnus Lindkvist

Magnus is one of the most dynamic and thought-provoking speakers in the world. He has a unique ability to quickly identify, connect and track trends and convey in a very compelling, insightful manner. He leaves the audience mesmerized and always wanting more

Stevens J. Sainte-Rose

Human Resources Group Director (Eurasia and Africa), The Coca-Cola Company

Magnus spoke at Ideas 2012, our annual flagship conference for institutional clients in EMEA. Magnus was extremely well-received and received the highest speaker score (6.4 out of 7). He is thought-provoking, and conveys his message with great energy, passion, impact and humour. I recommend him highly.”

Richard Lockwood

Morgan Stanley

Magnus Lindkvists presentation at this years International Management Meeting in Chamonix received a nearly perfect score (97.8%) from participants

Allianz & Global Assistance

“What a great presenter! Magnus Lindkvist not only knows his subject intimately but he clearly also does extensive research on his audience. The result is incredibly impactful, the audience entranced and fully involved. Id travel a long way to listen to Magnus impart his message!

Charles Clayton

Director, Institute of Risk Management

When Magnus presented the keynote address at our thought leadership speaker series, audience feedback was positively through the roof. Through a post-event survey, employees overwhelmingly agreed that Magnus helped to promote the gathering and sharing of new ideas at MBUSA. He illustrated a complex topic in a very compelling way and inspired us to think very differently.”

Tracy Darchini

Mercedes-Benz USA

Testimonial for Everything We Know Is Wrong:I devoured your book in the first five hours after the event, and I thought it was just super. It is a very nicely done piece of writing, very thought provoking.”

Don Peppers

Founder, Peppers Rogers Group

Magnus Lindkvist‘s Topics


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Strategy and Innovation in an age of uncertainty

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Training the future-mind

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Books by Magnus Lindkvist

Magnus Lindkvist book

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