Marcel Corstjens

Expert in Marketing Strategy, Retail, Distribution & Branding at INSEAD.


Professor of Marketing & the Unilever Chaired Professor of Marketing at INSEAD, Marcel Corstjens has the marketing knowledge to push your company forward!

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Speaker Profile


About Marcel Corstjens


  • Creator and director of INSEAD Storewars program for senior execs in the consumer goods industry
  • Teaching areas include marketing strategy, retail, distribution and branding
  • Values research into social media, marketing insight, value capture, new products and value creation
  • Author of numerous publications and pedagogical computer simulations and decision support systems, including Stratpharm, Elexir, Allocator and phValue

Speaking Topics


  • Branding
  • Innovation
  • Customer Management
  • Marketing Strategy

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Books By Marcel Corstjens


  • Store Wars: The Battle for Mindspace and Shelfspace (1995)
  • Marketing Strategy in the Pharmaceutical Industry (1991)
  • Shelf space allocation for store brands (Research paper) (1994)
  • Building store loyalty through store brands (Research paper) (1996)
  • Optimal Marketing (2009)
  • Retail Doesn't Cross Borders (Harvard Business Review (2012)

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