Marcel Corstjens

Expert in Marketing Strategy, Retail, Distribution & Branding at INSEAD.

Professor of Marketing & the Unilever Chaired Professor of Marketing at INSEAD, Marcel Corstjens has the marketing knowledge to push your company forward!

Videos of Marcel Corstjens

Speaker Profile

About Marcel Corstjens

  • Creator and director of INSEAD Storewars program for senior execs in the consumer goods industry
  • Teaching areas include marketing strategy, retail, distribution and branding
  • Values research into social media, marketing insight, value capture, new products and value creation
  • Author of numerous publications and pedagogical computer simulations and decision support systems, including Stratpharm, Elexir, Allocator and phValue

Speaking Topics

  • Branding
  • Innovation
  • Customer Management
  • Marketing Strategy


We don't currently have any testimonials to display for Marcel Corstjens.

However, if you would like more information, including references and testimonials from clients, complete this short form or call on +44 (0) 1628 636600.

Listed In

Books By Marcel Corstjens

  • Store Wars: The Battle for Mindspace and Shelfspace (1995)
  • Marketing Strategy in the Pharmaceutical Industry (1991)
  • Shelf space allocation for store brands (Research paper) (1994)
  • Building store loyalty through store brands (Research paper) (1996)
  • Optimal Marketing (2009)
  • Retail Doesn't Cross Borders (Harvard Business Review (2012)

Fee Details

Home Region

Marcel Corstjens travels from

Useful Links

We don't have any useful links to display for Marcel Corstjens.


To book Marcel Corstjens call +44 (0)1628 636600 or email

Please note:
1. Fee guidelines are for speaking engagements taking place in England
2. Regrettably, we cannot contact Marcel Corstjens on your behalf unless it is for a genuine speaking engagement.
3. We also will not supply contact details for Marcel Corstjens or any other speaker without their express consent.