Mark Schaefer

Mark Schaefer

One of the most sought-after marketing keynote speakers specialising in marketing strategy and social media.


Author of five best-selling books including "The Tao of Twitter", the best-selling book on Twitter in the world. Mark is also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

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Mark Schaefer Keynote Speaker

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About Mark Schaefer


Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books. 

Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on the number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world.

Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.

Speaking Topics


KNOWN: Unleashing your personal brand in the digital age

Mark Schaefer’s new book KNOWN is inspiring people and changing their lives. Now feel the magic and power of KNOWN by booking Mark to address your audience. Becoming “known” is different than being famous, and may be the only sustainable career advantage we have today. Mark is “wow-ing” audiences around the world and moving them in a personal and powerful way! Appropriate for all audience, all professional levels.

Ignite your marketing, your customers and your business! 

Facebook reach is in a freefall, brands are pumping out content at a breath-taking pace and in the next five years, the amount of information on the web will increase by 500 percent. How do you stand out in a world of such overwhelming information density? In this exciting and fast-paced speech, author and futurist Mark Schaefer outlines the visionary new rules of marketing engagement from his new book The Content Code. Some of the topics include:

  • The new priority for branding
  • Why "content" is not the finish line, it is the starting line.
  • The true economic drivers of the social web.

This unforgettable speech is guaranteed to change the way you look at marketing forever.

Measuring your PR and marketing efforts

"Measurement" is on everyone's mind, especially when it comes to PR and social media. Using real, data-driven examples, Mark makes measurement accessible and even fun! Mark shows how "when" you measure may be as important as "what," the critical consideration of qualitative measures, and a unique perspective of "relevance."

Social Media Explained

Trying to absorb the complex and rapidly-changing world of social media can feel like trying to take a drink from a fire hose! But in this fast-paced and entertaining session, renowned marketing authority, educator, and author Mark W. Schaefer will put it all in perspective. Schaefer will cut through the hype and explain the four foundational elements of social media that every business professional must understand to be effective in an always-on digital world. If you understand these four principles, you can grasp the real purpose and role of social media in your business plan. Takeaways:

  1.  What is the true role of social media in the marketing mix?
  2. Cutting through the hype, what does social media really do for a business?
  3. Can you use social media to sell?
  4. What is the one “killer app” every business MUST embrace to succeed in a noisy digital world?

The future of social media marketing

In a world where marketing platforms seem to be shifting daily, it might seem impossible to predict where the future of social media is going, but Mark Schaefer has a pretty good idea. In this acclaimed, entertaining, and unforgettable speech, Schaefer discusses

  1. The three digital marketing revolutions and the fourth that will begin in the next two years
  2. The very real business challenges presented by information density
  3. Six critical strategies to cut through the Internet noise to become the consumer’s signal
  4. The one “killer app” for digital marketing, sales and service for the next five years.

The Future of Social Media was named one of the Top 10 events of SXSW and has received acclaim from audiences around the world.

Testimonials


"I knew we were in for some great instruction but in the course of his visit, Mark transcended the promise of being an effective teacher. An hour dissolved into an instant. But even more remarkably, he generated a ‘majestic synergy’ from the encounter – an elixir of wisdom, passion, laughter, and the power of human connection. You could say he left an enduring mark." - CMO, Fortune 500 Company
"Whenever you see that Mark Schaefer is speaking, DON’T MISS IT!! He is awesome, wise, savvy and truly at the top of my list of best!" - VP, Hospitality Industry

"A true pro. He seamlessly worked stories about our company into his talk for maximum impact and audience connection. Totally exceeded expectations!" - CMO, International Healthcare company
"Now I understand why so many people love Mark Schaefer. What a fun keynote. And he IS a brainiac. - CMO, aerospace industry

Books By Mark Schaefer


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To book Mark Schaefer call +44 (0)1628 636600 or email info@speakersassociates.com

Please note:
1. Fee guidelines are for speaking engagements taking place in England
2. Regrettably, we cannot contact Mark Schaefer on your behalf unless it is for a genuine speaking engagement.
3. We also will not supply contact details for Mark Schaefer or any other speaker without their express consent.