Paco Underhill speaker

Paco Underhill

A World renowned specialist in consumer behaviour and environmental psychology,

A retail anthropologist who uses environmental psychology in order to understand why people buy, Paco Underhill has become a globally recognised authority on how to shape consumer experiences and how to improve retail environments.

Videos of Paco Underhill

Speaker Profile

About Paco Underhill

It is little wonder that the enthusiastic and engaging speaker is sought out by organizations of all sizes who are looking to enhance customer experiences and increase profitability. The author of several successful books, including 'Why We Buy: The Science of Shopping', Underhill founded the company Envirosell in New York in 1977.
  • Retail anthropologist
  • Author
  • Founder of market research and consulting company Envirosell

Speaking Style

Engaging, informative and humorous, Paco Underhill can educate and motivate organisations of all sizes, enabling them to increase profitability and enhance consumer perception.

Speaking Topics

  • What motivates the behaviours of today's consumer
  • Market research
  • New consumer behaviour
  • Signage and Merchandising
  • The State of Retail and Industry Trends:


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Listed In

Books By Paco Underhill

  • Why We Buy: The Science of Shopping (2000)
  • Call of the Mall: The Geography of Shopping (2004)
  • Why We Buy: The Science of Shopping - Updated and Revised for the Internet, the Global Consumer, and Beyond (2009)
  • What Women Want: The Science of Female Shopping (2011)

Fee Details

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Paco Underhill travels from

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To book Paco Underhill call +44 (0)1628 636600 or email

Please note:
1. Fee guidelines are for speaking engagements taking place in England
2. Regrettably, we cannot contact Paco Underhill on your behalf unless it is for a genuine speaking engagement.
3. We also will not supply contact details for Paco Underhill or any other speaker without their express consent.