Their research into the way companies innovate and create new demand exploded onto the business scene in book form in 2005 as Blue Ocean Strategy. It was an instant success - the fastest selling book in the history of the Harvard Business School Press and a bestseller across 5 continents which has been translated into 41 languages.
Their theory of value innovation has helped to explain the success of many highly successful companies and is now taught to students and executives at Blue Ocean Strategy institutes around the world. Blue Ocean Strategy is the creation of high profit, low cost innovations in an uncontested market space as opposed to the bloody Red Ocean of competition for customers in an existing industry and a crowded market place.
Her articles on Value Innovation and Fair Process, written with W. Chan Kim for the Harvard Business Review, have been selected as among the best classic articles ever published and many more have appeared in The Wall Street Journal, The New York Times and The Financial Times.
She contributes to many academic journals including The Journal of International Business Studies, Sloan Management Review, Academy of Management Journal et al
Renee Mauborgne is a Fellow of the World Economic Forum at Davos and a member of President Barack Obamas Board of Advisors on Historically Black Colleges and Universities (HBCUs).
Renee Mauborgne is an intelligent and engaging speaker with a passion to explain how companies like Cirque Du Soleil invent and re-invent their markets to become today's outstanding winners.
"Two of Europe's brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy." - The Sunday Times
"The next big gurus to hit the business world." - The Observer
"The number one gurus of the future" - French monthly business magazine L'Expansion