Renee Mauborgne speaker

Renee Mauborgne

A highly influential business thinker, Renee Mauborgne is the co-creator of the phenomenally successful Blue Ocean Strategy - a business theory and best-selling book which has given rise to academic research centres all over the world.

Renee Mauborgne is an American now based in France where she is an INSEAD Distinguished Fellow of Strategy and International Management and an Affiliate Professor of Strategy. She arrived at INSEAD with her research partner W. Chan Kim after both had studied and taught at the University of Michigan Business School. Together they direct the INSEAD Blue Ocean Strategy Institute.

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About Renee Mauborgne

Awards, Accolades, Achievements, Honours

  • Winner of the 2011 Thinkers 50 Strategy Award (for Blue Ocean Strategy.)
  • No 2 on the Thinkers 50 list of management gurus 2011 - the highest ranked woman ever.


Their research into the way companies innovate and create new demand exploded onto the business scene in book form in 2005 as Blue Ocean Strategy. It was an instant success - the fastest selling book in the history of the Harvard Business School Press and a bestseller across 5 continents which has been translated into 41 languages.

Their theory of value innovation has helped to explain the success of many highly successful companies and is now taught to students and executives at Blue Ocean Strategy institutes around the world. Blue Ocean Strategy is the creation of high profit, low cost innovations in an uncontested market space as opposed to the bloody Red Ocean of competition for customers in an existing industry and a crowded market place.

Her articles on Value Innovation and Fair Process, written with W. Chan Kim for the Harvard Business Review, have been selected as among the best classic articles ever published and many more have appeared in The Wall Street Journal, The New York Times and The Financial Times.

She contributes to many academic journals including The Journal of International Business Studies, Sloan Management Review, Academy of Management Journal et al

Renee Mauborgne is a Fellow of the World Economic Forum at Davos and a member of President Barack Obamas Board of Advisors on Historically Black Colleges and Universities (HBCUs).

Current/Past Roles and Positions

  • Awards for Blue Ocean Strategy
  • Best Business Book of 2005 at the Frankfurt Book Fair
  • Top Ten Business Book of 2005 by
  • Number 1 Strategy Book of 2005 by Strategy+Business magazine
  • Awards for Renee Mauborgne
  • Winner 2007 Asia Brand Leadership Award.
  • Nobels Colloquia Prize for Leadership on Business and Economic Thinking 2008
  • Winner of the Eldridge Haynes Prize for the best original paper in the field of international business.
  • Selected for the 2011 Leadership Hall of Fame by FastCompany magazine.

Speaking Style

Renee Mauborgne is an intelligent and engaging speaker with a passion to explain how companies like Cirque Du Soleil invent and re-invent their markets to become today's outstanding winners.

Speaking Topics

  • Strategy and International Management
  • Innovation: the Key-Driver of Growth
  • Knowing a Winning Business Idea when You See One
  • How Strategy Shapes Structure
  • Creating New Market Space
  • Tipping Point Leadership
  • Value Innovation: How to Make it Happen


"Two of Europe's brightest business thinkers. Kim and Mauborgne provide a sizeable challenge to the way managers think about and practice strategy." - The Sunday Times

"The next big gurus to hit the business world." - The Observer

"The number one gurus of the future" - French monthly business magazine L'Expansion

Books By Renee Mauborgne

  • How Strategy Shapes Structure (HBR article September) (2009)
  • Irrelevant (Harvard Business School Press) (2005)
  • Charting Your Company?s Future (Harvard Business Review) (2002)
  • Strategy, Value Innovation, and the Knowledge Economy (Sloan Management Review) (1999)
  • Creating New Market Space (Harvard Business Review) (1999)
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant with W Chan Kim (2005)
  • Tipping Point Leadership (Harvard Business Review) (2003)
  • Knowing a Winning Business Idea When You See One (Harvard Business Review) (2000)
  • Value Innovation: Logic of High Growth (Harvard Business Review) (1997)

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