Rita McGrath Biography
One of the most highly sought-after speakers, Rita McGrath leaves her audiences knowing exactly what it takes to ensure that their businesses avoid obsolescence.
Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School, where she directs the popular Leading Strategic Growth and Change program. She is widely recognized as a premiere expert on leading innovation and growth during times of uncertainty. In her speeches and consulting, Rita works with Fortune 1,000 companies, helping boards, CEOs, and senior executives act strategically in rapidly changing and volatile environments. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.
Rita is recognized as one of a small group of experts who have built today’s best-in-class innovation practices, and her tools for making innovation a managed proficiency was integral to the foundation of the “lean startup” movement. In 2009, she was elected as a Fellow of the Strategic Management Society in recognition of her impact on the field. She has also been elected as a Fellow of the International Academy of Management and has received the “Theory to Practice” award at the Vienna Strategy Forum.
Rita is the author of the best-selling The End of Competitive Advantage (Harvard Business Review Press, 2013) and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, Sept. 2019). She has written three other books, including Discovery Driven Growth, cited by Clayton Christensen as creating one of the most important management ideas ever developed.
Rita is a highly sought-after speaker at exclusive events around the globe, including the Global Peter Drucker Forum and various CEO summits. She regularly contributes articles and perspectives in business-oriented publications such as Fast Company, the Wall Street Journal, and Fortune. One of the most published authors in the Harvard Business Review, Rita’s writing includes the breakthrough article “Discovery Driven Planning” (1995).
Her work is often cited in the press, including The Wall Street Journal, The New York Times, The Washington Post, the Financial Times, CNN Business, and NPR’s Marketplace. She has been rated one of the 25 smartest women to follow on Twitter by Fast Company and was voted HR Magazine’s “Most Influential International Thinker.”
Rita is the founder of Valize, a company focused on helping organizations go beyond innovation theater by developing tools to implement the Discovery Driven Growth approach.
Previously in her career, Rita served as an IT director, worked in the political arena, and founded two startups. She received her Ph.D. from the Wharton School (University of Pennsylvania) and has degrees with honors from Barnard College and the Columbia School of International and Public Affairs. She is married and is proud to be the mother of two delightful grownups.
Rita McGrath Videos
FEE GUIDELINES info
Conference & Keynote Themes:
Change Management and Transformation
Entrepreneurship and Intrapreneurship
Women in Business
After Dinner Themes:
Testimonials for Rita McGrath
“You know a presentation was good when you can’t wait to get back to work and make some changes”
“Rita’s keen insights into strategy building – and avoiding creative destruction – were a perfect fit with our conference focus.”
“The fact that we ran over and had to forcibly eject our guests is reflective of how engaging the conversation was at the event. I can’t thank you enough.”
“Rita did a great job of getting her message across in 45 minutes. She speakers from her heart and does not use notes. It was no surprise that Rita’s presentation ranked highest of all external speakers.”
“An exceptional instructor, Rita has the ability to take complex topics and make them understandable and applicable.”
Rita McGrath‘s Topics
- The End Of Competitive Advantage And The New Strategy Playbook
- The End Of Competitive Advantage And Entrepreneurial Opportunity
- How The Growth Outliers Do It
- How To Win In Business Model Competition: A New Dynamic For Strategy
- How To Disengage From A Business Whose Position Is Eroding
- How To Mount A Guerrilla Strategy: Speed, Stealth And Selective Attack
- Designing Multi-Market Competitive Strategies: Arena Vs. Arena
On Opportunity Identification
- Marketbusting: Overview
- Insightful Customer Segmentation
- Using The Consumption Chain To Create Customer Insight
- Redesign Your Offer To Unlock Opportunities Using Attribute Mapping
- Identifying & Capitalizing On New Business Models
- Anticipating Industry Shifts
- Finding Entirely New Opportunity Categories
- Discovery Driven Planning
- Five Ways To Tell If Your Innovation Process Is Dysfunctional
- Project Disengagement: When It’s Time To Constructively Exit
- Creating An Opportunity Portfolio
- Creating An Entrepreneurial Mindset: Leadership Roles Essential For Innovation And Growth
- How To Anticipate Disruptive Innovation And Its Effects On Category Evolution
- How To Choose Between Competing Projects: Screening And Scoring
- Managing The Internal Politics Of Innovation
On Organisational Leadership And Change
- Leading Change And Dealing With Resistance
- Assessing Organisational Alignment: The Kite Framework
- Diagnosing And Motivating The Culture Of Your Organisation
On Complexity And Uncertainty
- Learning To Live With Complexity
- The Financial Discipline Of High Uncertainty: Real Options Reasoning
- Failing By Design: Making The Most Of Intelligent Failures